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Over the years, WiFi has turned out to be an integral part of all businesses. The convenience of WiFi connectivity has grown from a commodity to an amenity and more recently, an effective marketing tool. It facilitates the increased mobility of today’s workforce and has eased business decisions not Read More

Training and education are important elements to any business. But many online training courses are often either boring or ineffective. Enter Market Campus. The company works to make its courses actually fun so that students can take in the information and want to learn even more. Learn more about Read More

Content marketing is finally catching on with businesses, says the new B2C Content Marketing 2016: Benchmarks, Budgets, and Trends—North America study (PDF).
Conducted by the Content Marketing Institute, the study found that marketers made impressive progress over 2015 with documenting their conte Read More

I recently read a book that every small business owner and entrepreneur should read. “Extreme Ownership: How U.S. Navy Seals Lead and Win” is written by former U.S. Navy SEAL and current management consultants Jocko Willink and Leif Babin. I generally don’t look to martial or sports resources for Read More

There are major things coming in April and May. One being the must-attend event for the affiliate marketing industry, Affiliate Marketing Days in San Francisco, coming April 3, 2016.
And, of course, Small Business Market Expo rolls into Atlanta on May 21, 2016. Important dates are coming up for th Read More

Something really frightening happened to me the other day. I was exploring some of the new job sites out there like Indeed and FlexJobs when it hit me. It wasn’t like a ton of bricks, rather, it was a sort of sinking feeling. Honestly, I don’t even know why it mattered. I wasn’t looking for a j Read More

When consumers read online reviews of a product or business, such as those on Amazon, it is often difficult to figure out which reviews are legitimate, and if they should trust any of the opinions that they read online these days.
The situation is not helped by companies and marketers going out of Read More

Retail spending will see a 3.1 percent growth across 2016, the National Retail Federation reports.
America’s largest retail group said in its annual economic forecast that employment gains and increasing consumer confidence were slowly helping to steer the U.S. economy back into growth.
As a resu Read More

The value of customer insight has always been appreciated by companies, but until recent technological developments, data availability was limited to the larger enterprises.
Thanks to smartphones, social media and big data, all of the interactions people have now can be analyzed to deliver actiona Read More

A newly passed piece of trade legislation may make it easier for small businesses to compete by simplifying the import process.
The U.S. Senate has passed the Trade Facilitation and Enforcement Act of 2015 (PDF), which will modernize and expedite the customs clearance process — fulfilling a long-s Read More