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One of the biggest problems for SMEs is brand recognition. Without it all of your other marketing channels are weakened. Print ads, AdWords, Facebook and direct marketing, all off these will be looked over and often missed completely without some level of brand recognition for the viewer. But how t Read More

Recruiting new staff for the home and residential care sector has always been a challenge, and it’s certainly not one that will get any easier over the next five or ten years. The ILC, a think-tank which advises government on the impact of longevity, aging and population change, has reported that t Read More

Dissatisfied after three years in her chosen career as a psychotherapist, Katie C. Kelley decided that she needed to ascertain what she really wanted out of her life.
With reference to her own experiences and those of her clients, Kelley outlines the thought process and the kind of questions that Read More

Whether you own a small auto dealership or are trying to sell the company van, there’s no way to ignore online and mobile marketing these days as two critical channels for connecting with customers.
According to the Bing Ads Automotive Insights for Digital Marketers report (PDF) conducted by Accen Read More

Ryan Steinolfson (pictured above and with Darcy Kempton and Alex Khan at the bottom of the page), also known as “Periscope Ryan”, is a business and branding strategist, digital marketer, public speaker, action sports enthusiast and live streaming “gadget guy.” Small Business Trends first met Steino Read More

U.S. politicians often profess a desire to champion small businesses — and businesses in general. The economic development and job creation they bring are important.
But what promotes small businesses often promotes larger ones too — things like lower taxes and fewer regulations. And the reverse Read More

If your employees are bored, stressed out or burned out, could a touch of nature in the office be the answer?
According to a new report by Human Spaces, employees whose workplaces incorporate natural elements, such as natural light, greenery and views of the outdoors, are more productive, more cre Read More

You are not your brain.
Are you having one of those moments of weakness? You’re muttering, “I’m not good enough! Why can’t I do this?” It’s not YOU. It’s your brain. You can drive your brain. You just have to know what buttons to push.
And this is the purpose of “The Power of Fifty Bits: The New Read More

The world’s biggest online social network recently launched a feature offering more insight into your followers’ emotional reactions to content.
The new Facebook Reactions allows users to do more than just “like” the posts that show up on their feeds. Now, they can choose to share more specific re Read More

Marketing methods for small businesses are constantly changing. You need to be able to keep up with customers who are using technology that’s always evolving.
To update your online marketing efforts, take a look at the following tips from members of the online small business community. Read More