BizSugar.com › User › lyceum › Submitted

There are no new ideas under the sun, really? So what can you do to help your small business stand out in the marketplace? I have often said that it is a losing proposition for small businesses to compete on price, since large competitors with higher volume can always undercut you. So if there are Read More

Remember the “dark days” of 2006?
A decade ago, we were still busy scrolling through email on our Blackberry phones. It was hard to imagine using our phones to summon on-demand rides, virtually deposit checks, stream music for free, or even find instant turn-by-turn directions to our destinations. Read More

Ah, the GIF. We’ve all seen them. They populate the Internet on blogs and social media, and are part of what makes news and entertainment sites like Buzzfeed very popular.
A GIF (with the file extension, .gif) is basically an image file format that is animated by combining several other images or Read More

Some people prefer to work individually and others in teams. Both have advantages and disadvantages. The key is finding the rights tasks for each one. Take a look below for pros and cons of these work styles. Read More

The average angel-backed company receives much less capital today than it did in the early 2000s, data from the University of New Hampshire’s Center for Venture Research (CVR) reveals. The CVR’s numbers — which come from surveys of individual angels and angel groups — show that the dollars that the Read More

Virtual reality might seem like a really futuristic idea that doesn’t have much practical business purpose just yet. But that’s no longer the case. More and more businesses are coming up with new and different ways to integrate virtual reality into their businesses in ways that could benefit their Read More

Facebook could be soon turning its Messenger app into a marketing platform. Facebook Messenger ads in the form of messages may be coming to Facebook’s messenger app as early as the second quarter of 2016.
The report, published by TechCrunch referred to leaked documents suggesting Facebook is indee Read More

Here is an excerpt from the first issue of my newsletter, Lyceum Bulletin:

Is e-mail “dead”? Will my news bulletin be able to cut through the digital noise and create buzz? How could I have time to read my own newsletter, if I am struggling with all the notifications and messages?I got an aha! m Read More

Innovation is the new buzzword in marketing. It seems daily that we are regaled with stories of hipster-style geeks building world-changing technologies between rounds of ping-pong in the cafeteria.
But is this innovation? Does every business need hipster geeks to be a truly innovative company? “B Read More

If you’ve walked through Times Square or any other crowded place over the last year or so, you’ve probably run into quite a few selfie sticks. If you’re somehow unfamiliar with the selfie stick, it’s a relatively new product idea that consists of a pole that can hold a smartphone at the end. This a Read More