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If you want all the pieces of your business to work efficiently, you need processes. These processes don’t need to be complicated. In fact, a simple checklist can often work wonders to help you ensure that your whole team is following the specific steps you’ve laid out for a particular task or func Read More

How much money do small business owners make? That’s a question that’s difficult to answer simply, since there are so many different types of businesses and industries that fit within that category. However, there are some recent statistics that can shed light on what types of salaries certain smal Read More

As small businesses continue to increase their digital presence and capability, the computers they use have to handle the ever-growing workload. The new ThinkStation P330 family of entry-level workstations Lenovo just released look to do that at price points small businesses can afford.
The Lenovo Read More

Every digital marketer understands the importance of content for their success.
The top 3 percent of your content result in 95 percent of the traffic, awareness, leads and sales. These are your content marketing unicorns.
Behind those unicorn brands is valuable, unique and relevant content that m Read More

Staying connected is critically important for any business operating in today’s mobile environment. The new Verizon Connect Work Mobile app allows field service workers to stay connected even when they are offline. Read More

Microsoft (NASDAQ: MSFT) just announced it is replacing the classic desktop Skype (7.0) with a host of new features which resemble the mobile version. With Skype 8.25, Microsoft says it has improved the usability and performance to help users stay connected.
The move to 8.25 comes a little over a Read More

Instagram is currently rolling out a new feature within Instagram Stories that lets businesses tag products so that customers can shop directly within the app.
Susan Buckner Rose, Director of Product Marketing, Instagram Business Platform said in an email to Small Business Trends, “The Shopping in Read More

If you’re an online or off-line retailer, why are millennial parents such important customers for you? The short answer is, “Because there are so many of them.” Half of all children in the U.S. have millennial parents, according to The National Retail Federation’s Spring Consumer View. Every year, Read More

Data from small business lending platform Lendio shows demand for small business funding in California has increased 80% year-over-year from 2017 to 2018. Read More

More businesses are using social media in their marketing mix, and for some, it is the only platform they use. But how do you evaluate your return on investment or ROI when you decide to use social media marketing?
An infographic from MDG Advertising titled, “The ROI of Social Media” looks at the Read More