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Forging win-win relationships as a positioning strategy for business might sound a bit run off the mill but here is a case study that goes to prove that it is a great way to cash in on a niche… Read More

People, passion, perseverance and purple cows…an odd combination, right? Not really I would say. They are in fact at the core of any great business plan. Here’s how… Read More

Most times in life we tend to ignore the obvious truth…the elephant in the room. That turns out to the biggest undoing. The same applies to running a business venture which is why my question to business owners is…have you considered the elephant in the room? Read More

Successful marketing is all about defining customer needs. But the fact is…how will you define customer needs if you don’t know who your customers are? Customer profiling should be the first thing you do after zeroing in on a business idea. Read More

Standing out in a crowd is something that most people and products aspire to do. People are constantly looking for ways to set themselves and everything about them…their homes, cars, their “look” apart from the regular. Kitsch, Quirk and Bizarre are “in” and here is how you can build a one of a kin Read More

If you are a business owner who is looking for some quick and inexpensive ways to grab attention for your product then here are some ways to tread the tightrope walk between budgetary constraints and demands of modern advertising and promotional campaign. Read More

Carving one’s niche is something that everyone has to do in life. Spotting a profitable niche early gives an entrepreneur and his venture the first mover advantage. Read More

When you think of a business idea the top the top things that you should consider are “Does your product simplify life?”, “Does it help people to save time?” and “Does it offer convenience?” Read More

Are you a streetsmart entrepreneur? Or a small business owner looking to create an impact with your offerings? Read More

Most store owners have a stream of people walking in to simply window shop, check out the wares and make enquiries. While the number of footfalls is high the number of actual buyers or regular customers may not be as many as the footfalls. Read More