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Looking for inexpensive ways to advertise? Believe it or not…there’s something in your mail options that can be used as an advertising tool, that too for free. Read More

If you are an entrepreneur who is treading the tightrope walk between budgetary constraints and the demands of modern advertising, then graffiti could be a very good advertising tool. Read More

Starting out on an entrepreneurial journey requires that you come up with an idea first. The biggest mistake that people make in the start-up phase is that they magnify everything…the product, the pricing strategy, promotion and distribution. Read More

Sneha Raisoni, 28 is a qualified Chartered Accountant who has a professional experience of 5 years working in an investment bank. She established “Tappu ki Dukaan”, a sole proprietorship concern on 13th December, 2009 at Tee-K-Dee 27-A, Kermani Building, Mezzanine floor, Sir P.M. Road, Fort, Mumbai Read More

case study is devoted to the spirit of enterprise which drives people to take the road less travelled. It is about finding yourself, zeroing in on what you truly want and going after it with conviction. Read More

Interview With Ruchi Chopra Any Surprise Any Place an entrepreenur who set up a customized gift business Read More

Going out of business in just a few days; sounds like every entrepreneur’s horror story, right? Not really, a few days in the market serve just as well some business owners would say. Pop-up establishments are a great way of making inroads in to an already crowded retail space. Read More

In a market place that’s crowded with competitors vying for the customer’s attention, marketing strategies and campaigns are the order of the day. So much so that not having a strategy is unthinkable…or is it? Read More

The “Oomph” factor, that’s what sets designer brands apart. Brands that are cool, exclusive and have certain distinct core values are much sought after. So how does one get the “oomph” in a brand? Read More

Your product is the core of your marketing mix. Yes, it’s been said before and I’m saying it again. Building your brand, chalking out a plan and strategizing your market moves are all activities built around your product. Read More