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If reactions to your marketing materials have been lukewarm, take a hard look at your brochures, business cards, and fliers to see why they’re not enticing potential customers to buy from you. Chances are, with just a few tweaks, you can make your print material more appealing and effective. Read More

No matter whether you’re a plumber, the owner of a dress boutique, or the head of a manufacturing company, you need to have a visual brand. You want to draw people in with your website or brochure, and making smart use of photos and graphics is the first step to building a winning visual brand. Read More

If you hand out marketing materials at trade shows, networking events or conferences, you know what a pain it is when they’re outdated. And with technology changing at the speed of light, your product or service offerings may be changing pretty quickly too. How do you keep your marketing materials Read More

With a bit of research, an understanding of what your customers want and your expertise on display, you can find a niche, position your brand as an expert and gain loyal customers over your big brand competitors. Read More

People put a lot of work into mastering their online marketing, and rightfully so. But what about offline marketing? Your business may be run solely online, but why pass up the opportunity to bolster your online marketing efforts with some strategic traditional marketing? Read More

Most small businesses cannot afford to consult a marketing professional at every turn. Still, conducting a periodic audit of your marketing materials is a great way to ensure your brand has a memorable presence in the marketplace. This simple four-step process will allow you to ensure your material Read More

Trade shows can be wonderful places for a small business like yours to find new clients and partners. Unfortunately, exhibiting at a trade show can often be expensive. It’s easy to spend $3,000 to $10,000 on the floor space alone—and that’s before you rent a booth, buy signs and banners, or purchas Read More

Signage serves many more purposes than just letting people know where you are. They give your customers a taste of the atmosphere your business offers, and can convey personality and attitude, whether it be formal, casual, or whimsical. The signage you choose for your business must unmistakably rep Read More

Hometown support can keep your small business going through difficult times, and can be beneficial to your community. The people who live in your town aren’t Read More

A lot of effort is put into gaining clients and capturing market share. Companies spend millions of dollars on advertising and marketing campaigns annually to gain clients; once those clients come through the door, no one wants to lose them.

Focusing on customer satisfaction is critical, because Read More