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We all need to measure ROI we've listed 10 metrics for busy SMEs to monitor without adding hours to their workload or taking their eye off the ball . Read More

Lucy Masterson is a renowned marketing consultant who gave up her job to ensure that many other Irish people find employment. She founded Hireland at the kitchen table with Michael Killeen of Dialogue Marketing. Read More

The seemingly chaotic style in the early years of Google eventually led to a fair amount to dissatisfaction in Google’s overall progress, and was the reason that co-founder Larry Page was named CEO about a year ago. After studying Google’s problems and talking to successful leaders like Mike Bloomb Read More

With the announcement that Facebook (FB) are launching an app store, it has become vividly apparent, in my opinion, that they are the personification of guerrilla capitalism in the ‘social’ sphere. Unfortunately though their revenue suggests that they are are failing at it. Read More

Asking the qualifying questions needs to overlook the importance of closing a sale. The generic sales process promotes the close but avoid it at all costs. Read More

The online world is beginning to heat up as everybody expresses online love in a tangible way. To coin a phase - we are adopting esocial. Read More

Irish Networks and the people's ability to communicate and adapt to their environments have helped individuals and the nation of Ireland to succeed in business . Read More

If your business blog doesn't see a lot of discussion in the comments, don't be discouraged. Here are some reasons why it doesn't matter anyway. Read More

Undoubtedly, the time needed to build strong scaffolding for your business growth plan is time well-spent, so don’t put your growth strategy on hold. Read More

For too long, marketers have been saying that content is “king” without really knowing what that means. Read More