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The idea that brands are created by “visionaries”, but throttled slowly into decline and death by “caretakers”. I wanted to expand that idea and thought – and give some examples of those who have done it. And ask what are you? Read More

Sometimes sales just don’t want to happen. Sure, you work hard to find and meet new prospects, do your best to deliver powerful presentations and, nothing. It’s not a matter of talent, you know you are good at what you do, you have done some great projects to prove that. You feel that your work is Read More

In Hollywood, it’s “Lights, Camera, Action!” In the digital age, it’s “Likes, Content, Analytics”. Not everyone will be rushing to declare “I’m ready for my close-up”, however online video is too important a tool to ignore. Video boosts search engine results, increases stickiness and improves c Read More

Successful job interviews require job applicants to understand how to use their talents, strengths, and skills to their advantage Read More

The High Street as we know it is fast disappearing. Where are the butcher, the baker, the candlestick maker, the grocer, the newspaper shop and the hardware store? Are we ever going to see the return of the High Street filled with shops and businesses or is it gone for ever? Read More

These are a sample of some of the questions that have surfaced during the week as a follow-up to my Ford blog last week. What is MDEC and how can it best be used to enhance an online strategy? This was the most common question, along with could it be leveraged by small to medium business as well as Read More

Are you struggling for inspiration as to what to write about for your next business blog? It’s natural to sometimes struggle when it comes to creating great content, a position that most business bloggers find themselves in sooner or later. Here are my ten proven blog post ideas and examples to hel Read More

For the last number of years the Irish Blogging community has got together for a special night to chat, network, discuss, drink and sometimes even argue (in a nice way;)) about what are the best blogs in our fine Emerald Isle. Are you a Blogger living in Ireland? Put October the 13th in your diary. Read More

One tiny change increased sales, referrals, and my own income! I could have saved thousands of dollars & years with a better understanding of marketing a small business. Read More

As buying decisions become more dependent on referrals and perceptions and less on traditional advertising, use personal brands to earn more trust for your SME. Read More