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Social media marketing has moved out of the “Let’s try it and see what happens” phase and has matured into a powerful marketing tool. With millions upon millions of users across wide vast spectrum of social networking sites (not just the Big 3 of Facebook, Twitter and LinkedIn), companies turn to s Read More

Social media, in some form or another, is here to stay. Business owners that continue to believe that it’s just a fad or that they can’t benefit from it are clearly misinformed. Millions of people use social media every day. Chances are at least a small percentage of those millions of users are mem Read More

At the end of the day, all the online marketing that you do for your brand (SEO, social media, content marketing, link building and so forth) are all designed to direct targeted traffic to your site. The end goal of your site is to convert. Conversion means different things for different sites. For Read More

As more and more of our daily lives move online, it only makes sense that SEO and SEM conferences move right along with them. I freely admit that I have never been a huge fan of industry conferences; I just don’t see a lot of value in attending them. I find that many offline conferences are great i Read More

You understand that social media plays a large role in internet marketing and have a Twitter strategy in place. But what if you have the best intentions, and only a few followers? How valuable is your message if nobody sees it? If a tree joins Twitter, but has no followers, does it make a noise? Read More

Nick Stamoulis of Brick Marketing ( http://www.brickmarketing.com) lists 6 reasons that companies need to get active with social networking. Although each company is different, just about every brand can benefit from using social media. Reasons include; building your online brand, connecting with n Read More

SEO and SEO professionals are still waiting for a permanent seat at the marketing department’s cafeteria table. While many companies acknowledge the importance of SEO as a significant component of their overall marketing plan, many still do not have in-house SEO employees. This means that they rely Read More

Blogs are the original social media outlets. Long before Facebook and Twitter dominated the Internet, people started blogs to share their thoughts with the world. Some blogs have generated loyal followings over the years, and advertisers and marketers have taken notice. It wasn’t long before blogs Read More

It wouldn’t be much of an exaggeration to say that there are thousands of places a company could create an online biography/profile. Not just limited to the big 3 of social networking (Facebook, Twitter and LinkedIn), there are also hundreds of smaller social networking sites and open forums, onlin Read More

Many companies that set up a Facebook page aren’t sure what to do next. All they know is that in order for their posts to be seen, they need to be “liked”. So, they set out to get “likes”, setting goals such as “100 new likes per month”. Sure, “likes” are great. But what do they mean? Read More