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Blogging is an effective inbound marketing tactic. It’s a great way to establish credibility in a given industry or niche, build a loyal following, and make connections with others in the industry. It also has keyword and link building SEO benefits. Guest blogging has become a popular strategy in t Read More

Social media and SEO are more inter-related than ever. The search engines are committed to developing a more personalized search for their users, using social signals from Facebook, Twitter, LinkedIn and other social networks to do so. By making search more social, the search engines are recreating Read More

The overarching goal of SEO and SEM is to drive traffic to a company’s website. This can be done is various ways, but they all amount to creating numerous inbound pathways to various pages of the website. Correctly determining and implementing appropriate keywords throughout webpage content is one Read More

Business to business and business to consumer markets are treated differently in many ways, including the ways that they are marketed to. Each market includes very different target audiences and this needs to be reflected in all business decisions that are made. As internet marketing and search eng Read More

Nick Stamoulis of Brick Marketing ( http://www.brickmarketing.com ) talks about how submitting content to social bookmarking sites should be incorporated into your content marketing strategy. While content creation is incredibly important for SEO and online marketing, content promotion and content Read More

While you are in the process of building a new site, that is the perfect time to think about SEO and SEM. It is much easier to incorporate crucial SEM components into your site when it is still in its infancy, than it is to go back and rework a published site. It doesn’t require that much extra eff Read More

Social media has forever changed the way businesses interact with their consumers. Social networks allow customers to express their opinions about a product or service in real time and broadcast it to their online network. Tweets and posts are shared around the world in a matter of seconds, putting Read More

Before developing an internet marketing strategy that may include tactics such as SEO, PPC, and social media, it’s important to have a strong website to market. After all, the goal of an internet marketing strategy is to increase targeted traffic to a website which should in turn result in increase Read More

Links are the bread and butter of SEO. When one site links to another, it passes along some if its search engine trust factor to the second site. This “link juice” tells the search engines that the second site is a quality site with valuable content. Offsite link building, the second phase of any s Read More

One of the most important things a site owner can do is keep a watch on their site’s analytics. I don’t recommend that you scour the data daily and panic over hourly dips in traffic, but it is important to know what is going on with your site. SEO is not a set-it-and-forget it kind of thing, so rou Read More