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I’ve seen plenty of experts and clients fret over their SEO. Sometimes it feels like our entire industry lives by the will of the search engines and their algorithms. A new update comes down the pipeline and website owners are scrambling to make sure their site will pass muster. But it doesn’t have Read More

One of the most important things to consider before launching any kind of online marketing campaign is who the voice of the campaign should be, meaning who the message should be coming from. Some companies just assume that the message should come from the company name. While this may work for a pro Read More

The debt-ceiling talks have dominated the news in recent weeks. Since neither the Republicans nor the Democrats seem willing to give on any of their “musts,” the debt-ceiling talks drag on. But what does this have to do with SEO? More than you might think! One of most important SEO lessons to take Read More

There is no denying that social media marketing has become an intrinsic part of anyone online marketing campaign. In fact, social media marketing is making its way into offline marketing efforts as well. Radio ads tell listeners to Like companies on Facebook, TV commercials close with a Twitter has Read More

Google+ has been around for just about a month now so we thought we’d take a look at who the early adopters are. According to an article at Search Engine Watch, the majority of users are male (for now): “Who is using Google+? Early figures estimated that males made up about 75 percent of Google+ us Read More

I find the term “viral marketing” to be contradictory. Marketing involves research and planning, learning about and understanding your target audience, carefully crafting a message, finding the right place and time to connect with your customers, convincing them to act and then doing it again. It’s Read More

Just about every business can benefit for incorporating a content marketing plan into their overall marketing strategy, but that is especially true for B2B companies. Good content is going to help position your company as an expert in your industry, help build you online brand presence, encourage c Read More

Blogs are great promotional tools. In addition to having lots of SEO benefits, they provide the blogger with an opportunity to share their opinions and make connections with others in the industry and potential clients or customers. Blogs are really the original social media. The blog comment secti Read More

A lot of companies believe that they can’t get involved in video marketing because they don’t have the equipment or budget to produce a full-length feature film, complete with Michael Bay levels of explosions. The truth is that you don’t need to spend $100,000 to produce great video content that bo Read More

In an increasing mobile world, local search profiles are becoming more and more important. If someone is looking for information on their phone, say the address or phone number of your business, they don’t want to dig through you site to find it. A local profile gives them all the information they Read More