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On more than one occasion I have come across a marketing blog post claiming that businesses should just do away with their company sites and turn their social networking profiles into final destination of all their website marketing efforts. For the record, I 100% disagree with this (and it’s not j Read More

On more than one occasion I have come across a marketing blog post claiming that businesses should just do away with their company sites and turn their social networking profiles into final destination of all their website marketing efforts. For the record, I 100% disagree with this (and it’s not j Read More

A business can thrive or fail depending on their search engine and online presence. Since many companies simply don’t have the knowledge or time to dedicate to SEO, they decide to hire an SEO agency. This is a smart decision, but unfortunately in many cases it’s followed up by a dumb decision. They Read More

Duplicate content on a website is when you have two different URLS (example1.com and example2.com) that have, word for word, the same content on each page. It is also possible to have duplicate content on two (or multiple) different websites as well. This usually happens when a spam blog plagiarize Read More

After optimizing your site for both visitors and the search engines (visitors first!), you have to create a diverse portfolio of one-way, incoming links to your site to help drive targeted traffic through. That’s where link building comes in. It may seem like a relatively simple process, but it is Read More

SEO is a form of online marketing and displaying at a trade show is considered offline marketing, so how the heck do you get any SEO benefit out of a trade show? Easy. It’s important to always have SEO on the brain when launching any marketing initiative, including offline marketing. The best SEO l Read More

B2B (business to business) marketing is different animal than B2C (business to consumer). So too is B2B SEO when compared to B2C SEO. Many of the decision makers are going to be managers, department directors and business owners, so they are looking at your company through a very logical perspectiv Read More

If you are still “testing the waters” when it comes to social media marketing, you are behind the times. Social media marketing has matured passed the trial-and-error phase and has become a critical component of any online marketing campaign. Some web marketing experts have even said they would be Read More

Businesses are finally beginning to understand that they need to have a social media presence, but are still a little confused about where that presence should be. They see Facebook and Twitter all over the place and think, “Alright, that’s where I’ve gotta be too”. Facebook and Twitter are certain Read More

If someone were looking for a great Thai restaurant in their neighborhood, which do you think would be a more appropriate search phrase—“Thai restaurant” or “Boston, MA Thai restaurant?” Hopefully you would use the second search phrase because you know that if you just typed in “Thai restaurant,” y Read More