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Even though social media has matured over the last few years into an invaluable marketing tool, there are still plenty of site and business owners (and even marketers) who still don’t feel comfortable using social media. It may be because they don’t think they need it, they don’t know where to begi Read More

When I say that everything you do both online and offline can be leveraged for SEO, I mean it! Recently, the company that owns the office building where my SEO firm has its office told us we had to move out to another property several towns over. We had 30 days left in our old office. Naturally I b Read More

Almost anything can be outsourced these days. But is it a good idea? In some cases, yes. For example, if you want to start a content marketing strategy but have nobody on staff that can write anything worth reading and can’t afford to hire a full time content writer, there is nothing wrong with out Read More

Building a good relationship with your SEO services firm is just like building any other professional or personal relationship. It takes time to build a good level of trust between you and your new SEO services partner, especially if you have been burned by a black hat SEO company in the past. You Read More

In addition to this blog, I write for/manage a company blog (the Brick Marketing Internet Marketing Blog ), as well as a blog on my internet marketing consulting site. I kid you not when I say that I can easily get 4,000 spam comments every day. Now most of those 4,000 spam comments go directly to Read More

We all know that Facebook is a great marketing tool because it allows businesses to interact with their customers on a daily basis. It’s a place to form relationships and share valuable content while building a brand in the ever important social space. Just because your Facebook Page is technically Read More

Nick Stamoulis (781-999-1222 http://www.brickmarketing.com ) explains how, just like SEO, social media marketing is a long term process. Many companies abandon their social media campaigns too soon because they aren’t seeing results fast enough. Don’t let your social media marketing fall by the way Read More

Inbound marketing takes SEO, social media marketing and content marketing to develop a well-rounded, integrated online marketing campaign. The goal of inbound marketing is to create multiple pathways (or touch points) for targeted traffic to find you, as opposed to trying to bring your brand to the Read More

Keyword research is arguably the most important building blocks of any SEO campaign. The keywords you select will determine what searches your site ranks for and who can see your site. Selecting the wrong keywords means placing your site in front of the wrong audience or, worse, means you won’t be Read More

YouTube has made it very easy for anyone to create a video, upload it, and share it with others. Millions of people visit the site on a daily basis, which has resulted in numerous “YouTube sensations”: people featured in videos that have gone viral and achieved an astounding number of views in a sh Read More