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It would seem that the best way to learn from your users about their needs would be to simply ask them, but experts suggest that people might have a hard time articulating what they need --or not even understand it. That's why it's better to watch them work, then build apps that improve that proces Read More

When you think of consumerization, you probably think it's employee-driven, but that isn't always the case. Sometimes it's driven by a forward thinking CIO --and when you start to change the way you do business, people are often threatened even when the change is clearly for the better. That's why Read More

We have transformed from an interrupt model to the Attention age. That means you have to come up with creative ways to keep your customer's attention moving forward. Read More

While many companies understand the power of digital transformation, most are timid about going all in on an implementation, assigning it to a small group inside marketing. But it takes much more than dabbling to succeed as a digital business. It requires buy-in across the entire organization. Read More

Of course we shouldn't be surprised when Facebook and Google show their true colors, but the two companies made moves recently that proved beyond a doubt what they think of their users. We are fodder for advertisers and nothing more --and that Creep Index is the DEFCON warning system of social medi Read More

Digital transformation takes more than simply dabbling in social media and content marketing, it takes a total commitment to the customer and completely rethinking how you interact with them in digital terms. Read More

The messages we hear today about digital disruption, organizational upheaval and technological shifts are all huge concepts for any business to wrap its arms around. And any time someone tells you need to transform the way you do business, you have a right to be skeptical, but the times really are Read More

Today's workers, the ones who came of age with Facebook and technology as part of the fabric of their lives, are used to connecting, sharing and collaborating online, and you need to provide tools that let this new generation of employees work the way they are used to. Read More

All great content comes down to telling a good story. Don't waste your content marketing capital by repeating the brochure. Tell the audience a story. Everyone loves a good one. Read More

The lines were still there. The product still flew out the door and by weekend's end in an astonishing show of strength, Apple had sold 9 million iPhones. Read More