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Many people think ecommerce search engine optimization (SEO) is the easiest term, but in practice, it is the hardest one, there are thousands of interconnected activities included that have to be monitored, analyzed and implemented time and again time. The process and activities are more complex wh Read More

Last year, I have covered few takeaways from Social media marketing world 2015. And this time, we have more insights and takeaways. Let’s have a look at top 100 takeaways from social media marketing world 2016 Read More

No matter what you produce, how you produce it, you have to make that sale happen. So what you need is follow and implement right sales strategies. There are no hard and fast rules, but there are certain strategies one may implement to survive or even outgrow the competition Read More

Your website is #1 on Google search results and you have built on a sound marketing strategy. It’s time to rest and reap the results, right? Think again. SEO will only get you traffic but what about conversion rate and leads. The whole Conversion rate game revolves around how your user responds to Read More

Being a customer service representative in today’s digital age is equally a blessing and a curse. On the one hand, it's easier than ever before to connect with customers anytime by means of a number of various communication channels. On the other hand, customers essentially expect that you'll speak Read More

When a business is small – for example, with less than 50 employees and few defined processes - it is easier to organize, control and track everyday information. However, growing businesses require a better system for information storage, process management, planning, and decision-making. Read More

Any great business was once just an idea and that small idea takes it ahead. The idea behind any business is first discussed and thought about in a group of two or three or sometimes alone. From here only, we can see the importance of chatting between groups. Read More

There’s no substitute for customer service training, but don't overlook these other 7 customer service essentials. Read More

Price elasticity, or price elasticity of demand (PED), is an economic quantification that measures the responsiveness, or elasticity, of the demand of a product or service relative to a price change. In other words, when prices change, consumer demand changes and price elasticity is a way to quanti Read More

Being a workaholic is overrated. It’s stressful, time-consuming and completely unnecessary.

I’ll be the first to admit it: I’m lazy, and my company thrives on laziness. Read More