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After reading “7 Mistakes to Avoid When Naming Your Business” by our President, Susan Payton, I wanted to write about naming a company from a marketing perspective. Read More

So you’re looking for the easiest business to start. While you’ll find lists and lists of ideas for starting a business, the answer is simple:

The easiest business to start is the one you’re most excited and passionate about.
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Press releases are fantastic for getting the word out about your art exhibit. Here are four reasons you should start writing them immediately. Read More

Nearly all brands whether big or small are active on Twitter, Facebook and other social media channels. However, most brands do not have a dedicated customer service handle on their various social media channels. Having a dedicated handle that is strictly for customer service has shown to improve r Read More

Videos are, by their very nature, SEO unfriendly. Search algorithms look for text and without it, they can completely miss a winning piece of content. Here are some tips to boost your videos in search rankings. Read More

Let’s face it, email is a necessary evil. But over the years, I’ve come up with a system to help me track all the requests and information bombarding my Gmail inbox. Google has some less-than-obvious hacks that can help you manage your email better. Below are four of my most used Gmail hacks that y Read More

One of the best ways to get more visibility from your press release — and therefore clicks back to your site — is to make sure you amplify each release through all of your social media channels. It’s easy to forget to do this, but taking these three steps will ensure that more people read your rel Read More

I spend a lot of time blogging about marketing a from-scratch small business, but less blogging about marketing a franchise. Which is funny, because I used to own one. So let’s look at some marketing tips, as well as lessons I’ve learned from the failure of my ice cream shop. Read More

Get the latest from Nellie Akalp on intellectual property, running a home business with kids at home, and moonlighting as an entrepreneur. Read More

If you’re looking for a great place to launch a business, why not try Georgia? Forming an LLC in Georgia is a great idea because it’s relatively inexpensive to live and work in this peach of a state. Read More