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Social media is the engagement tool of choice when you try to reach your consumer base. We often overlook using engagement marketing to target and promote to e-tailers and retailers.
Cross-platform promotions reap significant benefits for vendors that carry your brand. It helps brands communicate Read More

How do you replace a corporate brochure, a catalog or a newspaper with a digital magazine? Sure, there are plenty of alternatives, but nothing compares to Flipboard.
As more people consume information on handheld devices. Many brands want to take advantage of this phenomenon and are looking for wa Read More

Do you have an Instagram account yet? Yes, I know you are going to tell me that your 12 year old has one. But, do not let that intimidate you — it is for grown ups as well. Instagram is a powerful marketing tool to showcase who you are, your products, your booth activity and it is even an incentive Read More

Twitter is a powerful tool for trade shows! Unfortunately, many marketing opportunities are missed.
Now is trade show season for most of my clients. During this time, Twitter is my platform of choice for all conference communications. I take advantage of the feed hashtag to follow show related inf Read More

As social media marketers, we always take pride in the creation of good content to better communicate with our audience.
Personally, I am always looking for inspiration to complete many of my daily tasks. The overwhelming amount of content that has to be created to push out to our followers or our Read More

This article is intended to show how Flipboard coupled with LinkedIn can be a powerful business tool for engaging and connecting businesses with potential customers. Read More

I am not a journalist. I run a business and subsequently with a weekly blog. I usually stay away from controversial topics. But today, tomorrow and always “I am Charlie!” Read More

The one thing constant and predictable about Digital Marketing is that change is inevitable. We have learned that we just can’t bottle it, replicate it or formulate it! However, we can look at trends and make informed predictions – not educated guesses. Your 2014 marketing template will need some s Read More

Shoppers are looking to the Internet for their holiday purchases. With a tsunami of promos geared to the online space, how could they not “shop online and save?”
The first order of marketing cleanup for any business should be to get their website sanitized, “promo-tised” and optimized for search a Read More

Flipboard is a mobile app that helps you create magazines by curating articles from the Internet that relate to a chosen topic (i.e. Food, Sports, etc…). It is also a powerful tool for business, research, branding, catalog creation and just about any topic or category you can imagine. Read More