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Selfies have become all the rage in 2013. They even have a place in our society with a reference in the Oxford Dictionary as the international word of the year.The reason behind all this selfie appeal according to Wikipedia is that they are easy to control, share and create. And with the advent of Read More

Thanks to social media outlets we have discovered that we are all susceptible to a few triggers: Food, pets, selfies, quotes, beautiful images among other things. Using any of these in your content will always get a reaction of some kind. There are many ways to integrate and weave this content on t Read More

Here are last year's Retail statistics for Grey Thursday, Black Friday and Cyber Monday. Do your foresee big changes in online retail in 2013? Read More

When a tragedy of this magnitude occurs, we must always be thankful for what we have. I would like to share some the social media platforms that are offering to give back on this day of thanks… and remember… sharing is caring. Read More

Thanksgiving is the biggest shopping weekend of the year fueled by Black Friday & Cyber Monday and now Grey Thursday. Everyone is gearing up to cherry pick the best deals on their wish lists. Marketers are salivating at the opportunity to promote their clients’ brands and the masses are willing to Read More

The answer is yes, right? The buzz is that social marketing is here to stay and marketers have finally embraced it. In a Forbes Magazine article, contributor Jayson DeMers claims that “Investment in Social Media Will Become a Necessity, Not a Luxury“. Read More

If you are using Facebook for your branded pages you probably have already noticed that there is a new set of insights that offer great marketing benefits. This actionable, powerful and simple tool allows marketers to better understand their audiences, therefore making it easier fine-tune their mes Read More

These lessons are still relevant today even with all the new technology. They are simple, not at all sophisticated and they can make a big difference in getting results on the job. Read More

Facebook is STILL a very inexpensive way to promote your brand. It has very powerful razor targeting options, spot-on engagement insights and you can get massive exposure for a quarter of the price of a magazine ad.
Take advantage while Facebook still trying and testing. Read More

Taking on “new technology” tasks is a matter of getting stuck in and doing it. You don’t have to change the way you work, just work smarter. The only thing that changes is the tools of delivery. Apply the same skill sets that are your strength to online marketing and you will find the rewards. Read More