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Becoming a prosperous company most often depends on being in the right market, at the right time, with the right solution, with sufficient capital, with the right management team.
But even a business with each of those attributes may fail to achieve its potential if its owners make these all too c Read More

Have you heard that the words you use in an email's subject line can doom your note to the spam folder?

Perhaps someone told you the best time to send emails is 3 p.m. on Thursdays.

These are myths, and there are a lot of them swimming around out there about email marketing.

Before you pla Read More

Michelle Benjamin, human resources expert and CEO and founder of Benjamin Enterprises and TalentReady, offers several tips for attracting the best talent. Read More

Why are you spending more money than you have to? Save it instead, with these 7 simple suggestions.
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In business, they say cash is king. So are you doing enough to manage it, and are there other key factors you need to look at? Read More

It's easy to misuse hashtags in marketing if you don't know what you're doing. Try these strategies to create hashtags that work.
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If you think you can just hire someone else to do the dirty work of writing your business plan, think again. Read More

Google hasn't killed news releases; it has just changed the game. Here are 4 new guidelines to consider. Read More

How to use the free website metrics tool to better understand your customers and track e-commerce and ads. Read More

Your website is one of your biggest marketing opportunities. Don't let it fall victim to these 5 home page missteps. Read More