These stories submitted by JohnH became hot on BizSugar

Think small steps to build trust and cooperation

Think small steps to build trust and cooperation - http://www.bricklin.com Avatar Posted by JohnH under Marketing
From http://www.bricklin.com 4574 days ago
Made Hot by: on January 8, 2008 5:25 pm
Social software is a hot area in today's world. Short text messages connect a huge portion of the world's population and are a major carrier of social contact for a whole generation. On first glance, a lot of what goes on in these communications channels seems mundane and worthless. There is another aspect, though. These social systems, by allow Read More

When Targeting Multicultural Audiences, Be Relevant

When Targeting Multicultural Audiences, Be Relevant - http://adage.com Avatar Posted by JohnH under Advertising
From http://adage.com 4574 days ago
Made Hot by: on January 7, 2008 7:30 pm
Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues. Read More

15 Can't-Miss Ways to Declutter Your Mind

15 Can't-Miss Ways to Declutter Your Mind - http://zenhabits.net Avatar Posted by JohnH under Self-Development
From http://zenhabits.net 4574 days ago
Made Hot by: administrator on January 7, 2008 6:20 pm
The world of stresses and worries and errands and projects and noise that we must all endure inflicts upon us a mind full of clutter and chaos. A mind that sometimes cannot find the calm that we so desperately seek. So how do we begin decluttering? It's actually not difficult, if you give it a little thought: simplifying shouldn't be made complica Read More

A peek at tomorrow's web customers

A peek at tomorrow's web customers - http://www.pandia.com Avatar Posted by JohnH under News
From http://www.pandia.com 4586 days ago
Made Hot by: on January 6, 2008 5:38 pm
Everyone who makes a living online needs to know what the web will be like in the future. Projecting from statistics showing current trends, researchers can make educated guesses, but you don't want to base your business decisions on nothing but statistics. I don't have a crystal ball, but I offer something even better: Have a look at the habits a Read More

When New Marketing Fails: Who Wants a Meatball Sundae?

When New Marketing Fails: Who Wants a Meatball Sundae? - http://blogs.bnet.com Avatar Posted by JohnH under News
From http://blogs.bnet.com 4589 days ago
Made Hot by: on December 28, 2007 2:07 am
Seth Godin is at it again. In his new book, “Meatball Sundae: Is Your Marketing Out of Sync?” — available on December 27th — Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone. The sundae is th Read More

KC Entrepreneur: Top-Flight Dart Company Targets Success

KC Entrepreneur: Top-Flight Dart Company Targets Success - http://www.kcsmallbiz.com Avatar Posted by JohnH under Success Stories
From http://www.kcsmallbiz.com 4590 days ago
Made Hot by: on December 19, 2007 5:39 pm
Terry Maness enjoyed being a Horizon Darts investor, but never intended to take an active role in the company. When her husband died unexpectedly nearly three years ago, Maness faced the choice of selling the company, closing it or stepping in to keep her husband's dream alive. “I have no business background at all,” Maness said. “I was completel Read More

Seth Godin: Sliced bread and other marketing delights

Avatar Posted by JohnH under Marketing
From http://www.youtube.com 4598 days ago
Made Hot by: Ideas2Deals on December 16, 2007 10:32 pm
This isn't a new video, but it's one of my favorites by Seth Godin, so I thought I'd share it for those of you who haven't seen it yet. It's about how the best ideas can fail if you don't know how to spread the word -- how to make the idea appeal to early adopters -- how to create an idea that's truly remarkable. Read More
Not so long ago, IPO was considered a four-letter word. After the IPO bubble burst in 2001, there were so few small businesses that could go public that it seemed as though the opportunity was lost forever. But if the momentum building in 2007 is any indication, the curse may finally be lifted. This year, IPOs are on track to exceed--in both numbe Read More

Why Customers Write Reviews

Why Customers Write Reviews - http://www.bazaarblog.com Avatar Posted by JohnH under News
From http://www.bazaarblog.com 4606 days ago
Made Hot by: on December 6, 2007 1:04 am
Because reviewers want to help others—that's the short answer. We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Read More

Do Customers Come for Price or Convenience?

Do Customers Come for Price or Convenience? - http://www.emarketer.com Avatar Posted by JohnH under News
From http://www.emarketer.com 4609 days ago
Made Hot by: on December 6, 2007 1:04 am
Data from Nielsen Online sheds some new light on the matter that is so important to merchants—online and offline—during the busy holiday shopping season. In an online survey of nearly 1,000 shoppers, 81% indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season. With 77% of respondents, s Read More
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