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Social software is a hot area in today's world. Short text messages connect a huge portion of the world's population and are a major carrier of social contact for a whole generation. On first glance, a lot of what goes on in these communications channels seems mundane and worthless. There is another aspect, though. These social systems, by allow Read More

Warning: When it comes to making ads relevant for multicultural audiences, doing it wrong is worse than not doing it all. A new study from OMD Worldwide found that ethnic groups are turned off by ads that rely on stereotypes and caricatures rather than meaningful cultural cues. Read More

The world of stresses and worries and errands and projects and noise that we must all endure inflicts upon us a mind full of clutter and chaos. A mind that sometimes cannot find the calm that we so desperately seek. So how do we begin decluttering? It's actually not difficult, if you give it a little thought: simplifying shouldn't be made complica Read More

Everyone who makes a living online needs to know what the web will be like in the future. Projecting from statistics showing current trends, researchers can make educated guesses, but you don't want to base your business decisions on nothing but statistics. I don't have a crystal ball, but I offer something even better: Have a look at the habits a Read More

Seth Godin is at it again. In his new book, “Meatball Sundae: Is Your Marketing Out of Sync?” — available on December 27th — Seth Godin dissects the 14 trends marketers need to embrace to avoid eating meatball sundaes, which Godin explains as such: A meatball is a worthwhile commodity. They are things we need and sold to everyone. The sundae is th Read More

Terry Maness enjoyed being a Horizon Darts investor, but never intended to take an active role in the company. When her husband died unexpectedly nearly three years ago, Maness faced the choice of selling the company, closing it or stepping in to keep her husband's dream alive. “I have no business background at all,” Maness said. “I was completel Read More

This isn't a new video, but it's one of my favorites by Seth Godin, so I thought I'd share it for those of you who haven't seen it yet. It's about how the best ideas can fail if you don't know how to spread the word -- how to make the idea appeal to early adopters -- how to create an idea that's truly remarkable. Read More

Not so long ago, IPO was considered a four-letter word. After the IPO bubble burst in 2001, there were so few small businesses that could go public that it seemed as though the opportunity was lost forever. But if the momentum building in 2007 is any indication, the curse may finally be lifted. This year, IPOs are on track to exceed--in both numbe Read More

Because reviewers want to help others—that's the short answer. We just announced the results of a study we executed with Keller Fay Research to understand the intentions and motivations behind reviewers. Overwhelmingly, the survey found, reviewers are motivated by goodwill and positive sentiment. Read More

Data from Nielsen Online sheds some new light on the matter that is so important to merchants—online and offline—during the busy holiday shopping season. In an online survey of nearly 1,000 shoppers, 81% indicated that the ability to shop anytime during the day was why they chose to shop online during the holiday season. With 77% of respondents, s Read More