Consumers don't "trust" corporations, but they can trust the people behind the brand. Do your customers trust the people behind your brand?
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These stories submitted by D2kd3k became hot on BizSugar
Is "Brand Trust" an oxymoron?
Posted by
d2kd3k under Marketing
From http://trustedadvisor.com 6042 days ago
Made Hot by: on May 13, 2008 3:09 am
Why Its Hard to Trust Big Companies
Posted by
d2kd3k under Public Relations
From http://trustedadvisor.com 6045 days ago
Made Hot by: on May 8, 2008 3:07 pm
If the rules of building trust so obvious, why do we find it hard to trust big companies? Why don't big companies handle brand marketing and reputation management right?
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How This Economy Is Going To Play Out, Revisited | The Agonist
Posted by
d2kd3k under Finance
From http://agonist.org 6101 days ago
Made Hot by: on March 15, 2008 6:13 pm
Some of last year's direst predictions about the economy are now coming true. Here's what you need to know about what comes next.
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10 key insights on how trust issues affect your professional success
Posted by
d2kd3k under Legal
From http://duncanbucknell.com 6108 days ago
Made Hot by: on March 5, 2008 2:31 am
A selection of the top 10 articles on critical trust issues as chosen by one of the world's foremost global IP strategists.
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Buy With the Heart, Justify With the Brain
Posted by
d2kd3k under Sales
From http://trustedadvisor.com 6108 days ago
Made Hot by: on March 4, 2008 5:32 pm
Why taking the attitude of serving people will help you make more sales
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