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Here is a Midsummer greeting to my listeners, patrons and fellow podcasters:

EGO NetCast is not podfading! I will be back! Stay tuned! Cheers!

Reading and listening material:

025 It’s The One About Podfading - She Podcasts
Podcasting: Because Your Audience Wants To Hear From You by Vernes Read More

Small businesses today don’t just compete against other companies in their market for customers.
They also need to compete to recruit and retain the best employees, too.
Your employees are a huge part of your success.
Building a successful team involves more than just training, good communicatio Read More

It’s one of the most crucial factors in differentiating your company. Without it, your prospective customers have little reason to engage with your brand.
You struggle to figure out what your brand’s niche is. Like an architect, you try to design and construct a brand that will be a true delight t Read More

When you hear the term “mobile first,” it generally prompts you to think of visual design, meaning the way a website appears on a desktop versus smartphone.
Today, many companies have launched mobile default versions of their desktop sites in response to the tremendous growth of consumers who choo Read More

You say you care about work-life balance, but do you, really?
A new survey found that while women small business owners claim to value work-life balance more than men, women are less likely than men to actually take steps to achieve that elusive goal.
Capital One’s latest Spark Business Barometer Read More

When trying to get funding for small businesses, it helps if you have a product that you’ve demonstrated the ability to sell successfully. But as some tech startups have shown recently, that’s no longer an actual requirement.
Buzzy tech companies like Magic Leap, a virtual reality startup, have be Read More

Imagine you hire some employees, show them to their workstations, and leave them to it. What do you think their chances of success would be? I’m thinking pretty low. And yet, this kind of thing happens every day.
Employers hire people mostly for skill set. With this practice can come the belief th Read More

‘Tis the season when entrepreneurial moms feel the relief of school ending, only to be immediately gripped by summer guilt.
That’s the guilt of hearing your kids say, “But why can’t you take me to the beach? Tommy’s mom does!” or “Why can’t I stay home with you instead of going to day camp?” Read More

If you purchase your inventory from suppliers based in China, you should know about a new free service launched by Alibaba.com, a global eCommerce platform for small businesses.
The service is called Alibaba Trade Assurance. And it is designed to provide small businesses with more security when tr Read More

Tracking billable hours is about as exciting as scheduling a root canal.
Time tracking is a necessary evil in order to document work and justify payment, but it’s also time-consuming and, when done manually, prone to errors.
Whether you’re a freelancer, a small business owner or enterprise-level Read More