These stories submitted by Martinzwilling became hot on BizSugar

Most aspiring entrepreneurs are convinced that the strength of their initial idea somehow defines them as a leader, as well as the success potential of their derivative business. In my experience, it’s a lot more complicated than that. It takes leadership ability, as well as a good idea, to make a Read More

6 Keys to Attracting Customers Based On Social Needs

6 Keys to Attracting Customers Based On Social Needs - https://www.linkedin.com Avatar Posted by martinzwilling under Startups
From https://www.linkedin.com 139 days ago
Made Hot by: marketingvalue on September 27, 2022 7:33 am
As a logical and data-driven business advisor, I have long focused on facts, technology, and quantifiable pain in guiding entrepreneurs. Yet, these days, I am seeing overwhelming evidence that customer buying decisions, especially with consumers, are often based on emotional and psychological facto Read More
The “valley of death” is a common term in the startup world, referring to the difficulty of covering the negative cash flow in the early stages of a startup, before their new product or service is bringing in revenue from real customers. I often get asked about the real alternatives to bridge this Read More
Maybe starting a new business isn’t your passion, but in these days of rapid change, where everyone is dealing with uncertainty, I believe that thinking and acting like entrepreneurs will help you get ahead in any profession. In simple terms this means taking control of your life, going after somet Read More
As a mentor to aspiring entrepreneurs, the most common question I get is, “I want to be an entrepreneur -- how do I start?” The obvious answer is that you need an idea first, but I’ve come to realize that the process is really much more complex than that. Many people with great ideas never make it Read More
Providing business leadership is a challenge under the best of circumstances, but it is especially difficult in times of market and customer crises. That’s when you most need your team to be engaged and supportive, at a time when they may not fully understand the issues, and fear for their own futu Read More
Most of you business professionals that I know have at least thought about or talked about starting their own business, to get more control, make more money, or to get more satisfaction out of their life. The challenge is when and how to make the switch to the entrepreneur lifestyle. As a mentor to Read More
As a business owner in this age of rapid technological change, with the surge of worldwide competitors, setbacks and adversity are virtually guaranteed. Based on my years of experience mentoring and advising entrepreneurs, you need to attack problems and challenges with a mindset of success, or it Read More
Every culture and community puts pressure on its members to follow the norms. Even young people who start out wanting to be different are called “freaks,” and most are slowly bent back into the norm by the time they “grow up.” Maybe that’s why so many entrepreneurs struggle with building a disrupti Read More
Millennials have come a long way in business since I started writing about them over ten years ago. They started out as that spoiled generation of kids, born between about 1982 and 2004, who had everything, and could care less about business. Today they are in every business and will likely compris Read More
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