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A startup is a business structure created to solve a problem by delivering a new product or service under conditions of extreme uncertainty. Read More

How do different generations use social media? Gen Z, Millennials, Gen X, and Baby Boomer's social media habits analysed and compared. Read More

Client gifting is important, whether you want to acknowledge a loyal customer, appreciate a hard-working employee or a partnered vendor, or enhance the relationship between you and your client. Read More

By 2020, Generation Z will account of 40% of all consumers. Understanding them, building a product according to their needs, wants, and luxuries, and drafting an effective communication message is critical for marketers if they want their product and marketing efforts to succeed in the long run. Read More

Before you put bookkeeping off for yet another day, consider these reasons why an early start on financial recordkeeping can benefit your startup in the long run. Read More

Wireframing is one of the most essential skills for Product Managers and UX Designers. Wireframing or the art of creating wireframes is something anyone who is remotely related to user interfaces needs to know, understand and preferably create. Read More

If you are a game developer, choosing among the different game business models can be a bit of a fix. You probably are aware of premium and freemium games. But is that it? Read More

A cryptoasset is a digital asset which utilize cryptography, peer to peer networking, and a public ledger to regulate the generation of new units, verify the transaction, and to secure the transactions without the intervention of a middleman. Read More

how do you make the switch to Product Management without a degree in engineering or business?
Product Managers come from all walks of life. Some come from a technical background, some don’t. The thing is this role varies a lot in the industry and there are certain aspects of this role which makes Read More

68% of the companies have already integrated mobile marketing into their marketing strategies and 71% of marketers believe that mobile marketing is core to their business.
Do you still think mobile marketing could be your second priority? Read More