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Search Engine Optimization is the process of creating content that is significant to your business, matching the content to the search terms through keywords to build ranking and authority within the search engines organically to ultimately increase traffic, awareness and sales. The search engines Read More

Every day you can find an advice blog on how to improve your social media content. What to tweet. What to post. How often. When.

Much of the advice is helpful and full of common sense tips. The talk about engaging your audience, developing content people care about, listening and responding. I h Read More

Social marketing is great, wonderful, revolutionary, and fun. All on its own it can drive you pretty decent results (depending on your goal, and what you’re representing); however, social marketing can do so much more when it’s part of an integrated strategy. Read More

Some days it can seem overwhelming, you’re just trying to keep up and not make mistakes while having the constant pressure to produce more results and be more productive. Well, I hope I can save you some time and stress by sharing a few tools that will make your life easier and marketing better. Read More

If you’re an inbound marketer and you haven’t checked out Quora yet, you probably should. Quora is a simple, no frills Q & A site with a twist. It’s really fast, and it’s full of real, bonafide thought leaders. Quora is the new kid on the block, the new coffee shop on the corner that everybody’s ta Read More

Now, I am not going to pretend that I am a fashion expert but recently an infomercial for Pajama Jeans caught my eye. At first glance, the Pajama Jeans infomercial feels like a Saturday Night Live sketch but the product is real and can be thought of as “pajamas to live in and jeans to sleep in.” Read More

I got a great comment from my friend Jill Manty regarding my post on agencies and Social Media boutiques. Her experience is different from mine in that she comes from the digital agency side of things. Her experience has been that “traditional” agencies are completely unprepared to build bridges wi Read More

Did you hear the one about Million Dollar Money Drop on Fox? The story has implications on how you should – or, in this case should not – run your social media contests Read More

The end of a decade is upon us and as we ring in and welcome the new year, we do so by building upon what we have accomplished and hopes of achieving our new goals we have set forth. Social media has broken down the communication barriers and helped to pave the way for small businesses to emerge an Read More

Through December we’ve run an informal series on social media in 2011 – trends and developments that we are witnessing at FreshNetworks with our work with clients across Europe. Social media budgets are set to rise across Europe and they are not just in marketing or communications functions. The re Read More