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Tweet it. Update your status. Blog it. Add it to your LinkedIn status. Like it. Tag it. Post it. Comment on it. Retweet it. Upload it. Subscribe to it. Anyone who keeps up with the influx of social media permeation in every aspect of society will immediately recognize most or all of these terms. Wi Read More

I’ve finally figured out the secret. I know now how everyone can end up a Social Media superstar. Are you ready?

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I started my career in Internet marketing in a unique way – sales. That’s right, I went from website sales professional years ago to Director of Social Media and Search Marketing today. What a ride it’s been too! You can learn a lot in sales and the first thing I learned was that Glengarry Glen Ros Read More

Why do you blog? It is a question that many pose and the answers while they vary, they all lead to one thing; to make money. This could be to drive people to a product or your services through the content but it is ultimately to make money. Sure, there are some that are recreational bloggers and do Read More

With more complex algorithms that factor in local, personal and universal search features, search rankings are not always consistent. Today’s results often depend on a user’s location, their search history and their behavior with the search results – sometimes you can see different search results f Read More

In mid-October, World Wrestling Entertainment (WWE) launched a social media–based advocacy campaign in response to what it calls “unfair and biased attacks from certain politicians and media outlets.” The organization recently has come under increasing levels of scrutiny and press coverage in part Read More

Brands are built on cultural DNA and therefore, must evolve with the times and shifting consumer desires. To successfully navigate such turbulent waters, we recommend for marketers to steward brands through a “trend process”, recognizing that the brand essence resides in quintessential equities – v Read More

Building an engaged community through a business blog can be extremely difficult — sometimes impossible. Look at companies like General Electric who do an amazing job with their blog and yet have almost no “community” or comments at all. There must be some good business reason they do it, right?
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American Express recently announced a nationwide program designed to help generate sales for small business owners on “Small Business Saturday” which is scheduled to occur on the Saturday (November 27th) between Black Friday and Cyber Monday.

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I remember when webmail first appeared. It seemed like a revolution. Gone was the clunkiness associated with in-office mail clients like Microsoft’s Outlook or IBM’s Lotus Notes. In was speed, flexibility and simplicity. And it also meant that I could read and respond to personal emails at work.
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