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Social media is certainly the new shiny thing in the eyes of corporate marketers. Global consumer brands have started integrating social networking into advertising and marketing campaigns, but there is even lower hanging fruit in the world of search engine marketing. The following article outlines various strategies for integrating social media marketing with search engine optimization (SEO) and pay-per-click (PPC) advertising Read More

In this post, I will explain how you can use your best content to nurture these early stage leads to the point where they are ready to take the next step in their buying journey – and to take it with your company. Read More

Recently, Newsweek reported that research shows that creativity in America is declining for the first time. Kyung Hee Kim at the College of William & Mary discovered after analyzing roughly 300,000 intelligence test scores of adults and children that since 1990 creativity scores have slowly been declining. The most serious decline occurred in the scores of children in kindergarten through sixth grade. The potential consequences could be damaging to our nation’s long-term economic growth as these youths are the future of our country and creativity and innovation are a large part of our nation’s backbone. A recent IBM poll of 1,500 CEOs identified creativity as the #1 leadership competency of the future. Below are 7 ways for correcting this issue before it becomes a huge problem Read More

To steer successfully through today’s economy and handle the constant pressure of balancing cost reduction with compliance, your growing company needs business tools that provide intuitive insight into your performance. In fact, you need the same intuitive insight that large enterprises get to enjoy with enterprise business intelligence software Read More

Just because the client loved your most recent marketing campaign you developed doesn’t mean it was successful. Then again, is perception of success as important as success itself?

In this short piece, Consultant Alan Guinn, Managing Director of The Guinn Consultancy Group, Inc. offers anecdotal evidence which can be used to determine whether or not that great campaign you developed really did work. Read More

While incorporating social media into marketing strategy is becoming standard practice, many organizations still struggle with how to make the most of opportunities created by social media platforms and tools. The objective should be for a user on your website to stay engaged with content, products, services or other key parts of the site Read More

One of the big problems I see in advertising today, particularly on the Internet, is the believability factor. When I see an advertisement, email, or sales letter that sounds too good to be true, I instantly ignore it. There is so much snake oil being sold in the world today, especially on the Internet, that when I see big claims made for anything, I ignore them as being junk Read More

Entrepreneurship is far from an exact science. It probably is the furthest thing from it. Don’t believe it? Just ask any entrepreneur! There is one term in the scientific world that may describe us though, an AMOEBA…single cell (entrepreneurs are usually a one man army starting out) and they have to constantly try to change and duplicate themselves to survive as do entrepreneurs. The commonality of change is a dish served daily to amoebas and entrepreneurs. The last thing entrepreneurs should be resistant to is change. With that being said here are 5 mistakes entrepreneurs should avoid making. Read More

The recent PR missteps of Toyota and BP are still fresh in the minds of consumers but how do they compare to some of the other major PR disasters of the past decade Read More

Recently, 24/7 Wall St. released a new list of brands that may disappear in 2011. This is the third report in a little over a year that has been published. Typically it would take a full year to compile a list of this nature however the current economic climate has accelerated this process as a majority of the brands on the first two lists are either gone, have been acquired, or have filed for bankruptcy. For a brand to be considered it is expected that it will either be gone by the end of 2011, or for its parent company to be sold or for the company to enter into Chapter 11 bankruptcy. Read More