According to a recent study by CMO Council, as much as 80% of business leads are left fallow. This is a startlingly high percentage, but it also suggests that there is a significant top-line revenue benefit for companies seeking to increase yield and marketing efficacy.
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These stories submitted by B2CMKTG will be featured BizSugar's homepage
Using Multimedia to Nurture Leads
Posted by B2CMKTG under Online MarketingFrom http://www.b2cmarketinginsider.com 4918 days ago
Website Upgrade – Can That Affect My Search Engine Rankings?
Posted by B2CMKTG under Online MarketingFrom http://www.b2cmarketinginsider.com 4918 days ago
n the past week I have spoken with two different people who found out that indeed, transitioning their site from the old design to the new one can result in the loss of good search rank. You would think that the web developer is the one to blame here (and in some cases it is the fault of the web de
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Want to Write Better Blog Posts? Then Solve a Problem
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 4931 days ago
Know all those ’5 Steps to’ or ’10 Ways to’ posts you see everyone writing? Ever wondered why there are so many of them? Because they work. Because we all want answers to problems, or if we don’t need help, we probably know someone that does.
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3 Ways to Measure Online Ads Beyond the Click
Posted by B2CMKTG under Online MarketingFrom http://www.b2cmarketinginsider.com 4931 days ago
Historically, clicks and click-through rates (CTR) have acted as the standard measurement for online banner campaigns. However, as consumers click on banners less and less, advertisers are encouraged to look beyond the click to measure success. With so much technology arising in the online space,
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Leaders Open Up on Who Leads Better; Men or Women
Posted by B2CMKTG under ManagementFrom http://www.b2cmarketinginsider.com 4932 days ago
I must admit, I had hoped that by teaming with Steve Woodruff to create #LeadershipChat – a new, weekly opportunity for leaders across the globe to get together via Twitter and talk about the challenges and excitement surrounding our leadership roles – that collectively we would make each other bet
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5 Social Media Lessons Marketers Can Learn From The Blair Witch Project
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 4932 days ago
Forbes recently named The Blair Witch Project the best ever social media campaign and Associated Press writer Christy Lemire called it the mother of all movies with viral buzz. The film just got a Blu-ray DVD this month and since its October, which means it’s Halloween time, I’ve decided to celebra
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10 Best Practices for Writing an Effective Ad Copy
Posted by B2CMKTG under Online MarketingFrom http://www.b2cmarketinginsider.com 4932 days ago
For a PPC campaign to perform well you must have an attention grabbing ad copy. Advertising at right place, with right keywords and right time will not get you the desired results if your ad copy is poorly written and unable to attract the attention of readers (target audience). A well written ad c
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Can Social Media Change Your Company’s Culture? I Doubt It
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 4942 days ago
Mitch Joel mentioned to me in a recent exchange that he thought social media was changing corporate cultures. As I pondered this possibility, I’d like to suggest that this scenario is very unlikely, and in fact the opposite is true — company cultures are radically changing the social web!
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To Bid or Not to Bid – That is the Brand Keyword Question
Posted by B2CMKTG under Online MarketingFrom http://www.b2cmarketinginsider.com 4943 days ago
Whether or not you manage your paid search campaign internally or through an ad agency, one of the hottest topics for debate is what approach should be taken in regards to brand keywords. One of the most common questions from marketers is, “Why would I want to pay for traffic from brand keywords w
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Why Is Search…So…Darn…Hard!
Posted by B2CMKTG under Online MarketingFrom http://www.b2bmarketinginsider.com 4943 days ago
If you’re in digital marketing, you know what I mean just reading the title. You’re sitting at your desk and the email lands in your inbox with a thud: someone important in your company just did a search in a major search engine on a keyword they thought was important and your paid search ad didn’t
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