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In a world where consumers are exposed to over 5,000 advertisements a day and attention spans are dwindling, the ability to grab your audience’s attention is becoming increasingly more difficult. Now add in the additional goal of creating an ad that is so powerful (smart, funny, etc.) that the vie Read More

Recently, I was sent an email with a link to a YouTube video titled “NSFW. A hunter shoots a bear!”. You may be asking yourself now, what does this have to do with marketing? Well, this was no ordinary video. It was an extremely creative interactive video that may just revolutionize the word of Read More

Influence in social media has become a hot topic lately. What is influence and how I can get my hands on measuring it? Sounds almost reasonable as all our lives we have had numbers equated to us – height, weight, siblings, test score, grade point average, goals, interviews, jobs, performance, salar Read More

How would your marketing change if your goal was to create advocates and not sales? Really stop and ask yourself that question: How would your marketing change if your goal was to create advocates and not sales? Read More

According to the Google Adwords blog, “Google Instant helps users find information faster by showing relevant results as a query is typed.” As the user types, Google populates results in the search bar. This is not a new feature and has been used in Firefox and Internet Explorer for some time. But Read More

With the NFL season upon us and most Fantasy Football Drafts now completed, it got me thinking about who would be on my Fantasy Social Media Team? In order to create this team, I replaced the Fantasy Football format of QB, RB, RB, WR, WR, Flex, K, and DEF with a unique mix of marketing and social Read More

I’ve been a MENG (Marketing Executives Networking Group) member for almost a year now and have had the chance to talk with some very smart MENG members.

From a discipline standpoint, I’ve found that there are two types of MENG members – marketing specialists (i.e., social media, search, direct Read More

I’ve come across a few vain executives lately. I won’t even call them leaders because I believe when vanity comes into play real leadership goes out the window.

We all know who these executives are and what it feels like to be around them. We start to wonder how they actually finagled their way into their executive roles, right? Because while confidence is an absolute requirement for being a leader, crossing the line to vanity wipes out all the good you’ve done in your career and leaves a very bad taste in the mouths of those who work with you, for you, and around you.

And while I have had to work with some vain execs lately I’ve also had the distinct pleasure of meeting some leaders who are so inspiring in the way they treat others that I decided to make a list of attributes that you don’t always find on a CEO’s job description, but when exhibited make these people the greatest kinds of leaders… Read More

While tweet chats can appear to be organized chaos from an outsider’s perspective, they are a fantastic way to enhance your experiences on Twitter by connecting and sharing with other individuals interested in the same topics. For those that are unfamiliar with tweet chats, they can be defined as prearranged discussions that happen on Twitter through the use of a predefined hashtag. The chat hashtag is used to link the tweets together in a virtual conversation so that all participants can follow along. Formal Twitter tweet chats are arranged in advance and occur at a specific time. They also may include a formal agenda with a specific leader/speaker/moderator or they might involve a free flowing discussion between all participants Read More

There has been a lot of talk lately about influence – because of the Fast Company Influence Project and a HubSpot-sponsored program with a similar name. Insights from these projects address how we influence others online and the myriad theories behind how to do it effectively. There is even a contest to see who is actually (a point of contention) the most influential person online today Read More