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Recently Brian Halligan, CEO of Hubspot, and Byron White, CEO of ideaLaunch.com and Lifetips.com, shared their thoughts on content and inbound marketing during a webcast sponsored by PRWeb. With consumers becoming more and more savvy at blocking marketing messages, traditional marketing is struggling to show the same ROI as in past years. The market is shifting and consumers are turning to various social media channels and search engines to find product information and reviews/recommendations. Content and inbound marketing provides an excellent opportunity for marketers to pull in new prospects through the creation and promotion of relevant and valuable content. Below is a recap of the presentation Read More

Do you utilize SEO for your website? Yes? Great, it needs to be done if you want to maximize your success online. However, sometimes SEO can be taken too far (and that’s coming from a SEO professional). If you do get carried away with SEO it is easy to lose sight of why you actually started Read More

According to a recent post by Justin Kistner we are in “the era of social media” a trend that he proposes will peak in 2012 before the next era of the web begins in 2015. This report by Morgan Stanley titled “Internet Trends 2010” predicts that the next era of the web is all about mobile. Below is a summary of the 10 reasons why mobile should be on your radar Read More

Late yesterday Google execs breathed a sigh of relief, as a federal judge summarily dismissed Viacom's three-year-old copyright infringement lawsuit against YouTube over the alleged posting of more than 100,000 video clips from Viacom-owned video programming. Viacom had sought billions in damages, but Google's legal team once again pulled out the victory Read More

Milk-Bone® has been the category leader in dog biscuits for more than 100 years – so much so that the brand was entering into a dangerous territory – commoditization. It was evident to brand leadership that they needed a clear point of differentiation for Milk-Bone. In fiscal year 2010, Milk-Bone turned its marketing efforts toward raising the profile of Canine Assistants, the brand’s long-time charitable partner, which provides assistance dogs to people with disabilities. As part of the “It’s Good to Give” campaign, the Milk-Bone brand returned to television with its first advertisements in more than 10 years, followed by agreeing to be the exclusive sponsor of a primetime PBS documentary, highlighting Canine Assistants and the incredible impact they have on the lives of people with disabilities Read More

Rebranding is the creation of a new name, slogan, symbol, design or any combination for the purpose of developing a differentiated position for an established brand in the mind of consumers. This may involve drastic changes to the brand’s logo, name, image, marketing strategy, and advertising themes. These changes are typically aimed at the repositioning of the brand/company, sometimes in an attempt to distance itself from certain negative connotations of the previous branding or to move the brand up-market. However the main reason for this is to communicate a new message for a company. Read More

Whether you are just beginning to dip your toes into the “social media” waters or are a seasoned professional, there is something for everyone. These resources include everything from how to get started, tips for building a social media community and how to calculate key social media metrics – just to name a few Read More

On June 15th, MarketingProfs hosted a webcast, titled “8 Stages of Listening: How to Monitor, Analyze and Participate in Customer Conversations using Social Media”, featuring Jeremiah Owyang from the Altimeter Group. This one hour webcast was jam packed with information and to help make it easier to digest it was broken down into three main topics: 8 Stages of Listening, Developing a Listening Program and Identifying Specific Business Objectives. Below are a recap and the social media lessons learned from Jeremiah Owyang Read More

The ecommerce industry is aflutter with social media buzz. This is understandable – social media usage has grown faster than the adoption of television. With this in mind, many small online businesses are flocking to social media – in fact, one report states that utilization of social media by small businesses has doubled since 2009. Here’s a few reasons why Read More

Social media is becoming widely adopted by businesses of all sizes, yet one of the biggest struggles has been calculating the ROI of these campaigns. In response to this struggle, Syncapse, a global leader in digital consulting and measurement with a focus on social media, has released a report that dives deep into the data. Read More