Half a billion users can’t be wrong. Right? Half a billion connected users is certainly a captive audience. Half a billion users will help you build your brand and capture leads. What then, would Facebook be if it wasn’t Facebook? With the currencies of 700 billion minutes a month and the emotio
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These stories submitted by B2CMKTG will be featured BizSugar's homepage
5 Other Companies Facebook Could Morph Into
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 4880 days ago
How Much Advertising is Right for Your Brand?
Posted by B2CMKTG under AdvertisingFrom http://www.b2cmarketinginsider.com 4880 days ago
Marketing is a complex blend of art and science, and if you talk with anyone in the profession today, they’ll tell you it’s only getting more so. Audience fragmentation, new media form factors, the rise of social media, etc. is making life more complex, not simpler for CMO’s.
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What Should I Tweet? 5 Ways to Find Great Content for Your Twitter Followers
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 4880 days ago
Twitter is both a tool for communicating with your network as it is about sharing information that interests you. While you may only connect with those in your professional network on LinkedIn and friends & family on Facebook, we are also following those that we share a similar interest with on Tw
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Creating a Social Media Strategy – How to Get Started
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 4880 days ago
Any organization considering social media should identify why it wants to use it in the first place. Does it support a business objective? Are the target customers regular users of the social media technology that is being considered? If business objectives are fuzzy or customers don’t use the tech
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How Will Facebook Messages Impact Brand Marketing?
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 4880 days ago
Place a marker on your calendar for 11/15/10, the date that Facebook entered the e-mail arena with its Messages platform. While still in beta for a few thousand members, Messages will ultimately offer competition to Google Gmail and who knows what after that? The big deal about Messages is that you
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Twitter Glitters, But It’s Just Part of Delivering Excellent Customer Service
Posted by B2CMKTG under Customer ServiceFrom http://www.b2cmarketinginsider.com 4881 days ago
Today’s customers expect an around-the-clock commitment from the companies they do business with. Just as important, customers want a variety of tools to get the help and information they need.
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The Marketing Automation Industry is approaching its thirteenth year. Originally pioneered by Epiphany and Pivotal in the late 1990’s as an On-Premise Module added on to key CRM functions, it took off when SAAS entered the scene in the early 2000’s. Today there are many vendors in this space comp
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5 Annoying Email Habits
Posted by B2CMKTG under ManagementFrom http://www.b2cmarketinginsider.com 4885 days ago
We all have our email pet peeves. And if you’re like me, you have a lot – from reading into how you are greeted in an email to the abrupt way an email is closed.
Since email is such a big part of our daily lives, I’ve taken some time to compile my five least favorite email habits and offer some Read More
Since email is such a big part of our daily lives, I’ve taken some time to compile my five least favorite email habits and offer some Read More
Twitter Should Not be a Last Resort for Your Customer Service Department
Posted by B2CMKTG under Social MediaFrom http://www.b2cmarketinginsider.com 4885 days ago
I find that Twitter is slowly becoming a “last resort” for consumers who are having issues with businesses and cannot get them resolved through the normal means of phoning or emailing customer support. We’ve seen it time and time again, made famous by @Dooce and the Maytag washing machine incident
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Brand and Marketing Trends for 2011
Posted by B2CMKTG under MarketingFrom http://www.b2cmarketinginsider.com 4888 days ago
Predictive loyalty metrics allow marketers to decipher consumers’ emotions, expectations, and imminent behaviors in the marketplace. Happily, Brand Keys is an authority on customer loyalty. And, as real loyalty metrics measure the direction and velocity of consumer values 12 to 18 months in advanc
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