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Fans, Followers, or Subscribers: Which Are Better For Brands?
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From http://www.b2cmarketinginsider.com 5000 days ago
Which one is it? Twitter or Facebook? Facebook or Twitter? These aren’t the only choices in social media platforms, but many brand marketers seem to vacillate between the two. The gold rush that is the social Web is so pervasive that brands tend to forget about other proven digital marketing tools,
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How Much Is Your Facebook Stardom Worth?
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From http://www.b2cmarketinginsider.com 5000 days ago
How much is a Facebook fan worth? $3? $10? $1,000?
Don’t feel bad if you have no idea. Pinning a value to a brand’s Facebook following is as elusive as uncovering the true value of Facebook itself.
That hasn’t stopped some from trying, though. Social media software publisher Vitrue ran some n Read More
Don’t feel bad if you have no idea. Pinning a value to a brand’s Facebook following is as elusive as uncovering the true value of Facebook itself.
That hasn’t stopped some from trying, though. Social media software publisher Vitrue ran some n Read More
3 Effective Ways to Use Twitter for Business (Without Annoying People)
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From http://www.b2cmarketinginsider.com 5001 days ago
Somewhere along the way, we lost our common sense.
With the explosion of social media over the last half decade or so, a new venue has reigned supreme in the world of customer acquisition and retention. As always the case, where the eyeballs go, business budgets will follow.
And although the Read More
With the explosion of social media over the last half decade or so, a new venue has reigned supreme in the world of customer acquisition and retention. As always the case, where the eyeballs go, business budgets will follow.
And although the Read More
7 Ways To Elevate The Perceived Value Of Your Content
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From http://www.b2cmarketinginsider.com 5002 days ago
Understand how people learn, think and communicate is the key to create effective marketing. In fact, communication is the core of your marketing and if you know how to leverage it, you will be able to elevate the perceived value of your products and services so people are willing to pay higher pri
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4 Things You Need to Know About Net Neutrality
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From http://www.b2cmarketinginsider.com 5002 days ago
Since the Internet stepped onto the scene and into many households, it has been widely used as an unbridled source of information, entertainment, communication, and much more. The Internet as we know it may change today as the United States Federal Communications Commission (FCC) prepares to appro
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Why You Should Be Using Twitter Lists for Inbound Marketing
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From http://www.b2cmarketinginsider.com 5002 days ago
The other day I was amazed to discover that people in my own company aren’t using Twitter Lists as a routine part of their inbound marketing agency activities. Some even expressed the view that Lists are useless; others didn’t understand how they are useful. I was surprised because I use them all t
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Businesses to Get Serious About Getting Social in 2011
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From http://www.b2cmarketinginsider.com 5002 days ago
Social media reached an inflection point in 2010, with the volume and speed of social conversations reaching unprecedented levels – and showing no signs of abating. More enterprises embraced the business value of social media, coming to view it as Social Intelligence, a necessary competitive tool.
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Fortune 50 Mobile Communications: Infographic
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From http://www.b2cmarketinginsider.com 5006 days ago
According to a new study, “Fortune 50 Use of Mobile: If You’ve Got It, Flaunt It” 62% of the Fortune 50 have mobile websites, mobile apps, mobile payments, and QR Codes – but they’re not flaunting them.
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84 Tips For A Killer Landing Page Design
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From http://www.b2cmarketinginsider.com 5006 days ago
A few members of the Blue Fountain Media team asked me to put together a few tips for landing page optimization, so I figured why not go all the way and make an extensive list of tips all in one place.
What I am considering as a landing page here is a page that resides outside of your website, a Read More
What I am considering as a landing page here is a page that resides outside of your website, a Read More
16 Reasons NOT to Use Google Analytics for Inbound Marketing
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From http://www.b2cmarketinginsider.com 5007 days ago
I know, I know. . . This is considered blasphemous to many of you die hard Google Analytics fans out there. This post will certainly get me more enemies than fans, but that’s ok because it’s true – Google Analytics is not a good tool for inbound marketing. Many of you who find this post offensive
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