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Social Media has become a hot topic for marketers and currently much of the success is being seen in the B2C space. To help out my fellow B2B marketers, here is a list of 7 common mistakes that B2B marketers make when jumping feet first into social media marketing Read More

Social Media has become a hot topic for marketers and while several B2C marketers have had success, mistakes still occur. Here is a list of 6 common mistakes Read More

The online social medium no longer connects people with long-lost friends; Facebook is moving to bring the advertiser directly to the consumer. With new implementations in its program, Facebook has linked the information in user profiles to various groups. Facebook’s new advertising system expands behavioral targeting. The advertising world now has a stronger position in reaching their target audience Read More

Fox’s Glee is fast becoming a television phenomenon and a tremendous marketing vehicle for advertisers as well as the show’s own products (i.e. soundtracks, concerts, etc). This could not have come at a better time for Fox as American Idol (a ratings juggernaut and an ad revenue “cash cow” for the past several years) has begun to see a decline in ratings Read More

For more than a decade Michael Jordan was the ultimate brand ambassador and helped shape the image of companies such as Nike and Gatorade. He resonated across all demographics and as his success on the basketball court grew, the brands that he represented became synonymous with winning too Read More

Back in 2006, one of the first online marketing campaigns that I worked on was for an up-start healthcare company. This new company was bringing to market a new healthcare product, Fem-V (a test for bacterial vaginitis). The company engaged us to handle the website design and paid search campaigns (who better to be a part of this than a twenty-something year old male). Read More

Recently, I have read and participated in many conversations on the new optimism spreading through B2B Marketing organizations. In many ways, Social Media is simply another proof point of the power of customer-driven, inbound marketing. But now, we are seeing a whole new class of converts Read More

While social media is the hottest topic in B2B marketing these days, we should not lose sight of why we are all here: to help our companies sell stuff. In this article I will argue for the importance of and the 5 steps to create marketing ROI through demand generation. Social media is hot mainly because it is new news to lots of folks in marketing and across our organizations that “the customer is indeed in charge”. Customers decide when and how to engage with us in the buying journey. Online lead generation is one of the best ways to identify customers early in the journey and produce a solid and predictable return on investment Read More

The journey towards a successful social media marketing campaign begins exactly the same as any marketing plan – defining your target audience and then setting specific objectives that can be measured. It is strongly recommended that you do not move forward without these two items clearly defined as they are essential to laying the groundwork for success. Read More