These stories submitted by RossKimbarovsky will be featured BizSugar's homepage

The 2016 Brandz Top 100 Most Valuable Global Brands report offers important branding lessons for startups and small business. Here are 7 key take-aways from the BrandZ 2016 report (and the important lessons for small businesses and startups). Read More
You’ve got a solid marketing team. You’re working with talented designers. So why aren’t your campaigns yielding the results you want? The answer might be that traditional planning models in our field tend to quash creativity. Read More
We often say that good design helps your business stand out. This is backed by research that has proven the influence that visual appearance has on the decision-making process of customers. Here's a terrific post about how you can improve design and help your marketing campaigns succeed. Read More
Marketers know that when done correctly, content marketing can be a valuable marketing channel. If done improperly, marketers can violate copyright law and expose themselves, their employers, and their clients to legal risk, money damages and embarrassment. Read More
It’s Breast Cancer Awareness Month once more, and brands, once more, are getting it all wrong. On the surface, this is a worthy cause. But this is also an example of a drive for a cause that’s gone awry. Despite stated good intentions, the execution of the efforts is less than inspiring. Read More
Text messages boast a 98% open rate, while email, on average, gets a mere 20% open rate… if you’re lucky. But despite this and the relatively low cost of SMS marketing, it’s still a largely untapped marketing resource. Read More
Part of social media marketing has nothing to do with directly promoting yourself or your company. It’s about humanizing your brand, making it relatable. Folks are a lot more likely to engage with a company with which they identify/ Read More
The world lost another titan on Sunday with the passing of Arnold Palmer. But while he made over $7 million on his golf career, he brought in more than fifty times that off the course. Why? Because he was a master marketer. Read More
Design plays a very important role in helping to market and sell products and services. This is true even for common products such as pizza. Here's a good look at the design lessons from pizza product and packaging design. Read More
Perhaps not as much as we’d hoped, but marketers have become less cowardly about embracing diversity. And thank goodness. Read More
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Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!
Share your small business tips with the community!