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Marketing your startup can get expensive and often the strategy you choose doesn't work as planned. How can you promote your products or services without spending a lot of money or time developing comprehensive marketing plans? Here's the answer... Read More

Strong leadership without strong management can result in chaos and inefficiency. Strong management without strong leadership can result in tunnel vision and paralysis. Here’s a wonderful short video in which Steve Jobs talks about managing people and his leadership style.
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A new report surveying consumers in North America and Europe reveals interesting data about the efficacy of different marketing channels. Most alarming for business owners and marketers: only 10% of consumers trust advertising. But there is some hope. Here are the key findings. Read More

Want to increase your productivity? Stop using your alarm clock's snooze button. Watch this short video to learn why. Read More

Many small businesses wonder how they can improve their brand. If your branding is confusing, inconsistent or generic, you can undermine your credibility and ruin your chance for success. Today, we look at five branding mistakes that will cripple your business (with tips on how to avoid them). Read More

Here's a good look at 10 important lessons entrepreneurs can learn from high school seniors. Read More

It may seem obvious that consumers prefer better looking websites, but it’s clear that not all business owners appreciate the importance of design. Email newsletters are a bigger design mess. This infographic should help you determine if you’re following good practices for email newsletter design. Read More

With very few exceptions, the landing and marketing pages for startups and small businesses are packed with too much content and distractions. An average user will glance at a page only for a few seconds. Here's some great insight to help you improve your company's marketing and landing pages. Read More

Small businesses are changing how they spend their money on digital marketing. Unfortunately, many small business owners don’t know where to focus their digital marketing efforts. Here's a look at online marketing strategies for brand building and increasing sales. Read More