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Really bad marketing emails can easily destroy a company’s reputation and annoy even the most loyal customers. How can you get your customers and prospects to open your email? What can you do to help ensure that your email campaigns don’t anger loyal customers? We share 10 useful tips. Read More

Empower Your Small Business, brand NEW issue of @crowdSPRING's SmallBiz newsletter just published. 44 great productivity tools, how color influences what people buy, deciding whether advice is good or bad, traits of great leaders and business, smart interview questions and MUCH more. Read More

When you designed your logo, website, business cards, marketing materials and your products, you probably spent some time picking colors. But did you know that color has a big impact on what people buy? Here's a great infographic with tons of details on how color influences what people buy. Read More

Content marketing can be a valuable marketing strategy for just about any type of business. But there’s an important caveat: the moment a brand tries to push a direct sale through its content marketing, customer trust in the content marketing plummets. Read More

Do you give much thought to the typography you use on your website or marketing materials? You should! Typography plays an important role in influencing people’s decisions. Typography can be a small detail in an otherwise large site. But sometimes the smallest details have a big impact. Here's why. Read More

Doing great work in a job you love increases your happiness and personal satisfaction. Many people resolve to do a better job “next year”. But a broad resolution rarely helps unless you take specific steps to improve how you work. Here are 5 specific things you can do now to do a better job in 2014 Read More

Most startups adopt open office floor plans. But there’s a growing body of research casting doubt on the benefits of open offices. The disadvantages of open office floor plans are real, but there's a solution. Here are 5 tips to help make open offices work for your team. Read More

Book review of Remote: Office Not Required, by Jason Fried and David Heinemeier Hansson. Remote is an outstanding book for companies and individuals who haven’t considered or are on the fence about remote work. I highly recommend it. Read More

Business owners are justifiably terrified about hiring the wrong person. Bad hires undermine team morale, are expensive and can kill your company. How can you manage your fears so that you don't end up with mediocre employees? Here are the key insights I learned over the past 18 years. Read More

Regular speaking opportunities can help position you as an industry or subject expert and can often lead to opportunities with reporters for follow-up questions and interviews. Here are 10 tips to help you become a better speaker.
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