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Learn social selling online. If you are stuck for time or prefer to learn at your own pace, then The Digital Sales Institute will help train you to become an expert in social selling. No doubting that a digital element touches some part of the sales process and sales is constantly trying to keep u Read More

Increasingly the buyers journey is now done online. Even B2B customers have adopted consumer-like behavior. They now conduct product research online and often make purchasing decisions without a sales rep’s involvement. Those B2B customers who engage with sales agents are already 57 percent of the Read More

In order to effectively market to your target audience, you need a comprehensive strategy that allows you to nurture your potential leads. As technology changes, so does the way in which marketers can nurture those leads. In order to make your sales skyrocket, you have to open up multiple channels Read More

Building social credibility via our social media networks allows us to nurture relationships, stay top-of-mind with the purpose of creating “sales time” with buyers at the right time. It is about positioning ourselves to have influence and high levels of perceived value with prospects or potential Read More

Digital transformation and digital sales transformation is much spoke about business strategy terms (there is even Kudos within management circles for mentioning them). But what is it and what can it do for a business is less understood. How can a business benefit from digital sales transformation Read More

If your content marketing plan is producing a steady flow of sales leads, then save yourself some time and don’t bother reading this article. Every marketing article I read tells me how much business has fallen in love with content marketing and why not. I know from experience that whether selling Read More

If I were to ask you who your ideal customer is, what would you say?
When I ask most new founders this question, I usually get an answer like, “Any technology company between 2-200 employees.”
I appreciate the optimism, but I have some bad news: When you try and sell to everyone, you end up selli Read More

The use of social media is now the most effective way when you need to promote or launch a business or new product. The free access to social networks for prospect identification and the ability to reach a large audience of buyers via content means every marketing or sales leader has to use these c Read More

Sales enablement is linchpin that a business uses to bridge the gap between their sales strategy and how they execute this on social media, the phone or face to face. In a fast moving digital world, common sales challenges (buyer interactions, longer sales cycles, declining win rates, slowing custo Read More

It might be time to revise your sales enablement framework and practices since, as Bob Dylan sang, "Times, they are a changin” and the sales team is changing with it. Read More