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Customer acquisition is harder than you think and, surprisingly, the most overlooked when it comes to evaluating business ideas. Read More

boost your sales team’s productivity, performance and success. Upgrading your team from the sales basement to the sales loft is not just about having the right selling techniques and training. Read More

Let me share some helpful tips with you on how to get an inside view on sales teams who are office based. Inside sales are now the primary sales channel to handle inbound leads and the engine that drives social selling. Read More

When it comes to sales prospecting using LinkedIn there are tips and insights that every sales person should follow.Sales people are using LinkedIn, Twitter and other social networks for lead generation activity and to engage buyers. Read More

Cold calling - two words that sales people usually dread. Let me explain how cold calling can suddenly become a lot easier with lead generation tools/software combined with my few tips on how to approach each phone call. Read More

The customer acquisition strategy and financial cost of customer acquisition is a critical factor for any new business survival and often underestimated in a growing business. The cost of getting customers can be the difference between success and failure no matter how good a business believes its Read More

Business plan and implementing a business strategy is more than simply achieving business goals. It inspires people to work hard, makes the team feel part of a purpose; it incites actions and ensures that activities happen. Simply constructed, effectively executed, a business strategy is a template Read More

In the world of B2B marketing strategies, CMO’s and marketing leads are finding out that there is allot more to them than just content and SEO.
Social media marketing companies seem to trot out the well worn lines of, you must create a library full of content, recalibrate your SEO, share the conte Read More

If you are feeling the pressure to generate a greater volume of relevant sales leads and achieve more valuable, in-depth knowledge about your prospects with less time and money, don’t worry because so are most sales leaders and marketers. Luckily, new technology has been developed to combat this is Read More

You may have heard the phrase ‘social selling’ being thrown around when discussions about the future of new business and sales methods arise. It is common to hear social selling described as the secret formula to business growth in the current digital world. Read More