BizSugar.com › User › bitterbusiness › Upcoming

How many small businesses really value a B2B social media strategy as a channel to create awareness and drive customer acquisition? As the social media networks and communities run into millions of business buyers on a journey of discovery the question has to be asked
Is your business maximising t Read More

Any company’s sales process has to evolve but with the rapid change in the buyer’s journey many sales leaders are finding the processes need to go through a fine tune. A good builder relies heavily on the architect. They provide the expertise to make a building strong and beautiful. In addition, th Read More

Every business needs to find new customers and social media has become the go to channel for reaching new buyers using content as the main hook. Since the arrival of social selling and big data tools, social networks are now the main channels on which to identify and engage with new customers. Whil Read More

Business planning and implementing a business strategy is more than simply achieving business goals. It inspires people to work hard, makes the team feel part of a purpose; it incites actions and ensures that activities happen. Simply constructed, effectively executed, a business strategy is a temp Read More

Content marketing is a continuous process, and it is vital for professionals to monitor their efforts and adapt their strategy to the ever changing preferences and insights of their market. Read More

Listed below are some social media facts, trends and social media statistics to help inform how or where a business might focus their social media strategy.
Remember that today, social media is allot more than just likes, followers or branding. It is a complete publishing and sales channel with th Read More

Lead Generation software, as the term has been hijacked somewhat. Marketing Automation and CRM Platforms are NOT Lead Generation Tools. These are in fact activities used to manage or nurture the leads – once they have been identified. Read More

Social selling is selling. In sales and marketing there is a tendency to use catchy phrases to describe something new or promote new products. Social Selling has suffered from this fate as companies in marketing and sales automation use a myriad of keywords associated to “Social Selling “ to look S Read More

One of the ways to grow your brand on social media is to use the huge amount of social data to target a new demographic. Read More

“What are the benefits to social marketing media to business or sales?” This was a question I got asked recently at a presentation I gave.
What still surprises me is the amount of senior managers, business owners and even those involved in sales that are still to be convinced how social media can Read More