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The importance of social selling in lead generation and the sales process continues to rise. For those new to social selling maybe this explanation might help “Social Selling is a process whereby sales professionals engage and build relationships with decision makers through sharing of content and Read More

Even with the rapid growth in big data and social media – sales prospecting or social prospecting is still a critical component in the sales process. So what has changed when it comes to finding leads today? Read More

Social selling tools allows sales teams to tap into a myriad of social conversations, many with buyer signals, buyers interests supported by access to social media profiles. Read More

Content marketing when done right can deliver exceptional results yet as many as 75% of marketing departments are doing content marketing the wrong way. One big and critical difference between content marketing and promotional marketing can be summed up in these two words: sharing versus telling.
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Sales training today focuses allot around the use of sales tools, CRM and how to use the social networks to sell. The sales training tips in this article might help the sales team sell better and faster without the hype or jargon that often surrounds sales training.
Sales Training Bad News
When s Read More

These social media business tips may help a start-up or a business where social media marketing is a vital component in driving the business forward. Also to act as a refresher to any marketing person that may be working on different marketing projects at the same time making it difficult to rememb Read More

Sales success tactics is all about how to acquire more customers and grow the revenue or profit each customer brings into the business. One of the biggest challenges facing sales management is how do they increase the sales selling time. Read More

The Cost of Disengagement. Most people reading this article will be reasonably familiar with the costs associated with low employee engagement. Here are some of the figures to highlight this cost:

- Disengaged employees are absent 6.2 days per year, compared with 2.7 days for engaged employ Read More

Part of the focus on employee engagement in organizations includes either recruiting or developing engaging leaders. Business leaders know that in order to sustain any profitability or productivity gains they have made, or indeed to achieve these, they will need to keep employees engaged. Read More

Lead generation online using the social networks and social media can pay dividends to almost any business. However generating sales leads online requires marketing support with content, whitepapers, case studies and promotional offers not to mention sales tools. In terms of sales time or effort, g Read More