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Are you using social media only to find that the leads aren’t pouring in like you anticipated? The fact is, there are a myriad of factors that could be at play. While social media is a great communications tool for businesses, it can’t cure a bad website, poor business operations or misguided marke Read More

For some, LinkedIn is just an online rolodex or resume site. Yet, unknown to many, LinkedIn is actually a B2B powerhouse used by a vast network of influential decision makers. Learn to leverage some essentials for your small business. Read More

Social media for regulated industries is a hot topic – and one that’s shrouded in mystery. Cracking the code to this beast is a challenge due to the multiple layers of risk and the unclear rules surrounding how social media is legally categorized.
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Risks are tough because there is not a right or wrong answer. But they’re necessary and continual. All we can do is embrace them and make the best decision based on experience, guidance and faith – and hope for the best. Read More

Social media is a platform for building new or enhancing current relationships. But, how do we really measure relationships anyway? Read More

Some people think working from home is a glamorous gig, and it can be. It’s challenging, too, which is why some self-discipline is in order. Here are my top six tips to for making sure your “work-from-home” experience is as productive – and enjoyable – as possible. Read More

As a society, we are overwhelmed with content. And, 80% of social media users are “lurkers.” This means that the majority of people view the content but very few actually engage with those who post it.

So how can we boost engagement and stand out from the crowd? Read More

As a society, we are overwhelmed with content. And, 80% of social media users are “lurkers.” This means that the majority of people view the content but very few actually engage with those who post it.
Despite this, there are a few effective ways to boost engagement. Read More

As social media continues to evolve, there’s been speculation that it will replace websites, email and even the phone as a customer service outlet.

Social media is not nor should it be a replacement for other communication vehicles, especially your website.
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B2B transactions are a different animal and I’ve found tactics like these to be well worth the time. Read More