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The summer Olympic Games in full swing in Rio. And, while I don’t have a keen interest in watching, I do find it interesting how these athletes prepare for the games. The principals athletes employ to train for the Olympics could be carried over to how we ‘train’ for life. Read More

Custom audiences have a few ways to target users, but for those trying it for the first time, I recommend the option to import a customer list. It’s simple – users import an email list and the ads are served only to the people on the list who have a Facebook account associated with that email addre Read More

Social media marketing is a dynamic, challenging and ever-changing industry. We’ve seen and experienced a lot of crazy scenarios. Here's our list of the top 12 business social media pet peeves. Read More

Asking how many customers a business will acquire from social media is as silly as assuming that attendance at a networking event will result in new business. Read More

It’s time to re-frame how we think about social media and stop limiting its power to magnetic industries. Read More

Some people need to check themselves before they post online. Most of us know ‘that guy’ who posts adverse political commentary or someone complains incessantly about a child’s school or other parents.

While there’s no shame to relying on your community for support, there are also many times p Read More

The DIY approach is flawed for small business owners. Wearing all the hats means a great deal of time is being taken away from the core business productivity. Outsource the activities that are slowing down productivity!
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For the past two months, we’ve been on a business development mega mission. As a social media company, we often have people tell us that we should be very successful. Our results may surprise you! Read More

I receive frequent requests to help businesses undo the probable damage of a poor Google review, unfortunately, there is little that can be done to ‘fix it.’

There are a few steps you can take that may help, however.
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Over the past year, we’ve watched the business of social media evolve. Channels continue to change and each one requiring more specialized and detailed work – more so than ever before. Learn how we are keeping pace with demand. Read More