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Some companies’ strategies rely, on a higher or lower level, on cold calling. Isn’t cold calling, real-time calling?
The problem: How many prospects listened to your sales rep finish the pitch and hopefully understood the value of your product or service? We know, very few... Read More

The new year is around the corner. It’s very important that besides reviewing your business metrics and goals, you also think about content. In other words, what kind of quality breadcrumbs will you share with your audience in 2011? Read More

During the week we invest a lot of time in our email inboxes but also meeting with people. The idea of this post is to share with you a few actions, including social media sites to maximise your efforts “before & after” each meeting Read More

There are thousands of blog posts out there covering social media strategies. Today I only want to focus on the idea of making things less about you and more “about them”. Hopefully these ingredients might encourage to spice up your upcoming social media strategies... Read More

Some of you might be looking for the magic formula so you can build a business case and go sell the social media plan to your boss, maybe the Head of Marketing, CEO, etc. You will realise then, that ROI is very tied to specific metrics that you must define before hand (otherwise, what are you measu Read More

Dublin City Enterprise Board and Channelship Web Agency will help you make your 2011 successful and remarkable by giving you the opportunity of getting a free video pitch of your business! Read More

When it comes to content, one main obstacle for companies is coming up with regular blog topics and posts that ultimatley deliver value. Check out how to tackle that problem in three easy steps!
characters. Most search engines use a maximum of 160 chars for the description. Read More

We are only 5 weeks away from Christmas (Yeah, I know, were did the year go?) and while doing grocery shopping last week, I wondered what supermarket is most talked about and also how were the others doing currently. I'm going to share with you (Supermarkets) two ways in which you can be remarkable Read More

You've been assigned the small responsibility of leading the company's web strategy and take over the world (maybe). The first thing before putting the team together is to find an ally, here are some ideas. Read More

Wagamama is a remarkable chain of noodle restaurants. I really love eating there. I must say, it's a unique experience. While eating there last Sunday, I came up with some ideas on how could the brand take a huge step, using social networks. I also checked their website and, to my surprise, realise Read More