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A killer LinkedIn profile is mandatory if you want to grow your personal brand and company.

Even though you're busy, LinkedIn is one place you can't forget. The more you put in, the more you'll get out of it Read More

Pinterest is fast-growing and hugely popular – take advantage of the site and build your business with these eight tips. Read More

Instagram has 600 million active users every month, and marketers have the ability to reach thousands of different demographics as users add to the 95 million photos and videos uploaded every day.

When looking at this year’s social media trends, the Instagram marketing space is flooded with new Read More

It’s a small margin of people who seek out your page to interact with it on Facebook. Most of those who do probably come from your current customer base or from the Facebook plug-in on your website. So most of your activity that people see is actually what ends up on their news feeds. Focus on opti Read More

You're going to be spending 40-plus hours a week with your new colleagues, which is more time than most of us spend with our spouses. Read More

As a small business owner, cheap is great but free is always best! This post will walk you through 10 free Facebook marketing tips and how to use them in your business. Read More

The social media universe can be an overwhelming place for small businesses. And, as a small business marketer, you’re likely strapped: for funds, time, and/or manpower. That means you need to enter the space with a game plan, because without a game plan, social media marketing can be as much of an Read More

You’ve put together profile pages on a few popular social media sites, made occasional posts, and responded when you were aware of activity. Isn’t that enough for a small business like yours?

Not according to a recent New York University study, which found that although more than half of consume Read More

Social media’s potential impact for small businesses cannot be understated. But if you’ve been using social media for awhile, then you probably already know a lot of the standard tips. However, there are plenty of other things you can do on social media aside from just posting product photos and re Read More

For brick-and-mortar businesses, foot traffic is key. Are your online marketing efforts reaching the right customers? Read More