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With more than 100 million active accounts, Mail.ru is the largest email provider in Russia. If you’re sending email to subscribers in Russia and Eastern Europe, it’s likely that a significant portion of your subscribers opens their emails in the Mail.ru web client.

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Subject lines are the most written about email marketing element—and they’re the most misunderstood as well. Here are six myths about subject lines that have been repeated so many times that you may believe they are true… Read More

Before the rise of the Internet and everything mobile, the news used to take time. We’d have our coffee and read the paper page by page. And we knew exactly what to focus on: what was above the fold. Here’s why “the fold” is an outdated concept for email marketers. Read More

Windows 10 Mail is one of the newest email clients to be added to Previews. To help you get the most out of your email previews, we’ve highlighted what its email rendering support is like and any quirks you can expect to see in it. Read More

In the 33rd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez sit down to interview front end developer Dan Denney about Code School‘s process for building, testing, and analyzing emails for almost 2 million subscribers. Read More

Email geeks, it’s time to arm yourselves.

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Most marketers are making apology-worthy mistakes. But less than half of them are aware of the mistakes they're making.
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In our 2016 State of Email Design report, we share the top 25 brands that inspire email marketers the most. You can consider these must-subscribe brands. Read More

Well, email geeks, that’s a wrap! We just returned from the last stop of the #LitmusLive tour: San Francisco. Here's what we learned. Read More

Sometimes, marketers take it a step too far. Rather than earn their subscribers’ attention with a subject line that connects with their needs, emotions, or aspirations, too often, we see brands using deceptive subject lines to trick their subscribers into opening. Read More