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In the 24th episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss Outlook.com‘s new rendering engine, the retiring of the Windows Live Mail email client, brand new free email templates, and Gmail overtaking the display of email content. Read More

One way to create these contextual, relevant email experiences is through live content. Justin Foster, co-founder of LiveClicker, a provider of real-time email solutions, shares his insights on the benefits of live content. Read More

We all know that a data-driven email marketing strategy can help us refine, define, and effectively engage our subscribers. But, another key piece of your marketing strategy is engaging your brand influencers. Read More

In the 23rd episode of The Email Design Podcast, hosts Kevin Mandeville and Jason Rodriguez discuss the beta of iOS 10 Mail, Yahoo! Mail rendering changes that force scrollbars to appear in the email, and roundup the latest email client news. Read More

A customer’s interaction with a brand rarely happens in a single touch or even in just one channel. The reality is that customers engage with brands over a variety of channels, including email, social, website, and offline channels like stores and call centers. Read More

Designing emails can be tricky. Between strange gaps, images not displaying as intended, and countless other rendering issues, when it comes to email, there is a lot that can go wrong. Read More

We’ve heard the case for single opt-in (SOI) and the case for double opt-in (DOI). And we have also heard public opinion on the matter, which is nearly evenly split. Before we proceed, let’s quickly review the key points that have been made about SOI and DOI. Read More

The art of mastering deliverability has become a borderline mythical craft. With algorithms and filters constantly changing, it’s difficult to determine what to do to stay in the inbox.
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The case has been made for single opt-in and the case has been made for double opt-in. This contest is clearly one of great public interest, judging by the number of people who have testified by commenting and by the reactions of people on Twitter and elsewhere. Read More

As companies send more and more email, marketers and designers are on the hunt for tools to help reduce the time between campaign brainstorm and completed send. One of the most time-consuming aspects of email marketing has always been coding and testing campaigns.

While pre-coded email templates Read More