You hear a lot of talk these days about the importance of customer satisfaction, but customer loyalty is the real win. A satisfied customer is necessary, but not sufficient, to be a loyal customer who will come back repeatedly, refer their friends and family to you, and be faithful even when your p
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These stories submitted by Martinzwilling will be featured BizSugar's homepage
Customer Loyalty Can Be a Startup Competitive Edge
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4622 days ago
How to Make a Business Mentoring Relationship Work
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4623 days ago
I’m a big fan of mentoring in business, and have been at different times on both the contributing and receiving end of the process. These days, I seem to often hear from entrepreneurs who are struggling to find a mentor, or complaining about their lack of effectiveness. Like any other relationship,
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How to Gauge Business Potential for Your Invention
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4624 days ago
I’m often approached by people who claim to have invented the next big thing, and ask me how much it’s worth, or complain that they can’t find an investor who will fund it. The honest answer is that ideas and new technologies are worth nothing, outside the context of a specific entrepreneur and a s
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Investors Seek Entrepreneurs With Fire in the Belly
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4626 days ago
I’ve noticed that some entrepreneurs seem to have no trouble attracting investors, while others with a great business plan struggle with it. The reality is that angel investors are humans, and personal traits often make or break the relationship, even before the investment is considered.
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Are You an Entrepreneur Who Can Make a Business Fly?
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4628 days ago
After the idea, it’s all about execution. In fact, it’s not clear that even the idea is all that important. Most investors tell me that an A entrepreneur with a B idea is much more fundable than a B entrepreneur with an A idea. It’s great to be a visionary, inventor, thinker, or a dreamer, but none
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Get a View From the Customer to Close Sales Faster
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4630 days ago
All the experts these days are talking about the increasing need for customer focus and maximizing sales. Typically entrepreneurs and even professional sales people think this means more emphasis on the customer selling process, when in fact it really means spending more time understanding the cust
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The Big Picture Trumps Technology Every Time
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4634 days ago
The most successful entrepreneurs and executives I have seen are savvy business people first, and experts in their field second. This may seem counter-intuitive to technologists, especially in an era when technology seems to be driving the world. Yet the sad truth is that a technology not focused o
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Entrepreneurs: Connect to Today’s Customer Network
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4636 days ago
Every startup needs to understand that the customer paradigm has dramatically shifted over the past two years with pervasive social networks and smartphones. The customer base is no longer a mass audience that can be driven by mass media, but a dynamic network of individual customers who interact w
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Begin With a Job at a Startup, Then Start Your Own
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4638 days ago
For those of you who want to get in on the ground floor of a new venture, but haven’t yet worked up the nerve to start your own, begin with a job at a startup. But first you should ask yourself if you are prepared for the realities.
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10 Ways to Build a Business Culture Like Apple
Posted by martinzwilling under StartupsFrom http://blog.startupprofessionals.com 4640 days ago
One of the big advantages of being an entrepreneur and starting your company from scratch is that you get to set the culture, which is much easier than changing the culture of an existing business. The challenge is how to do it, and how to do it right. Why not learn what you can from companies like
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