Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see
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These stories submitted by Martinzwilling will be featured BizSugar's homepage
Startup Professionals Musings: 4 Key Questions To Size The Potential Of Your Startup
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1470 days ago
7 Strategies To Avoid the Curse of Business-As-Usual
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1471 days ago
As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. Yet, I’m still frustrated by the number of business owners that haven’t updated thei
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How to Have a Winning Career, Despite Constant Change
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1476 days ago
Most young people who are completing their educational degree today think they will have learned all they need for their career ahead. Unfortunately, based on my own extensive experience in business, I have to tell them in my talks that most of what they know now will be obsolete in a few years. Th
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7 Steps To A Memorable New Venture Marketing Rollout
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1478 days ago
Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. The challenge is to rise above the clutter, and stand out in the rush of over 500,000 other new businesses that get started in the
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Startup Professionals Musings: Should An Entrepreneur Seek Out An Investment Bank?
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1479 days ago
The name “investment bank” somehow always sounded like a place where I could deposit my investments, and maybe even earn a little interest. Then I learned that these banks really negotiate investments and collect fees on the transactions, sort of like commercial banks do with loans to businesses. N
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Startup Professionals Musings: 7 Keys To Moving Your Best Of Breed Odds Up A Notch
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1482 days ago
Everyone who starts or owns a business expects to be the best of breed, but only a few achieve that status. As a startup mentor and advisor, I often contemplate what makes the difference between winners and losers. I’m convinced that it’s a lot more than the foibles of any specific market, availabi
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5 Steps To Strategy Tuning Through Machine Learning
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1483 days ago
Conventional thinking in business has long been that strategy decisions are made by humans, while the focus of automation and machine learning should be on execution. With the speed of change and volume of market feedback today, as well as the advances in machine learning, Amazon, Alibaba, and othe
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Adopt An Entrepreneur Mindset To Enhance Your Career
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1485 days ago
One of the big differences between an entrepreneur and an employee of a big business is that employees tend to have a very narrow focus on their job, while entrepreneurs have to keep the broader focus on business. Both want personal satisfaction and financial success. In fact, U.S. entrepreneurs co
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Startup Professionals Musings: 9 Principles Especially Critical For A Micro-Business
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1489 days ago
Too many of you business owners think success only means being the next Amazon, or you stress yourself out trying to be everything to every customer. In reality, the opportunities are greater for starting with a micro-business, ideally from your special expertise or passion, with fewer than five em
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Keep A Real Job Until Your New Venture Shows Traction
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1490 days ago
One of the big decisions every aspiring entrepreneur has to make is when to quit your current job to devote yourself fulltime to your new startup. Some of you are so committed to the new passion that you quit your day job early, and dedicate all your time and resources to the new venture. Others wa
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