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The most successful entrepreneurs and business owners I know are humble, and they don’t have an inflated sense of self. When you have some success behind you as a manager, executive, founder, or CEO, it’s easy to become less open to the advice and signals around you, and believe you should just con Read More

As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. They don’t realize that customers today are looking for relationships, meaning Read More

Many aspiring entrepreneurs I mentor can talk at length about their innovative ideas and passions, and ask lots of good questions, but never make much progress in building a real business. In my experience, building a business is much more about getting things done than having great ideas. The chal Read More

New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal compu Read More

As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. They subscribe to the myth that “if we build it, they will come.” In fact, with today’s information overload, Read More

What is the definition of traction for a business startup today? According to most investors I know, traction is some clear evidence that the “dogs are eating the dog food” – usually meaning that you have at least one customer paying full price for your solution. If your phone app or service is fre Read More

Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see Read More

As a long-time advisor to entrepreneurs and business owners, I rarely find someone who doesn’t proclaim that the business world is changing rapidly, with new technology, new customer expectations, and new cultures. Yet, I’m still frustrated by the number of business owners that haven’t updated thei Read More

Most young people who are completing their educational degree today think they will have learned all they need for their career ahead. Unfortunately, based on my own extensive experience in business, I have to tell them in my talks that most of what they know now will be obsolete in a few years. Th Read More

Even with instant two-way communication via the Internet and mobile phones, your greatest new solution or service won’t found or properly recognized without marketing. The challenge is to rise above the clutter, and stand out in the rush of over 500,000 other new businesses that get started in the Read More