Even when your new product or solution fills a real customer need, and has a positive value proposition, many new venture founders are surprised and frustrated to find that excited customers are hard to find and growth is slow.
Thus, as an advisor to many startups, without being negative, I ofte
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These stories submitted by Martinzwilling will be featured BizSugar's homepage
5 Market Obstacles That Kill Even Compelling Products
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1349 days ago
Apply Hospitality-Driven Thinking to Your New Venture
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1351 days ago
I was just remembering the classic book by Stephen J. Cloobeck, “Checking In: Hospitality-Driven Thinking, Business, and You”. As a self-made entrepreneur and former chairman of Diamond Resorts International, he asserts that the five biggest companies by market value today, Google, Facebook, Micros
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Startup Professionals Musings: 6 Tips On Where And When To Look For Startup Funding
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1353 days ago
One of the biggest myths I have found in the entrepreneur community is that every startup needs one or more outside investors for credibility and success, and perhaps is even entitled to at least one. They don’t realize that according to statistics from Startup.co, almost 60 percent are funded with
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Make Yourself A Key Sustainable Competitive Advantage
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1356 days ago
The most successful entrepreneurs and business owners I know are humble, and they don’t have an inflated sense of self. When you have some success behind you as a manager, executive, founder, or CEO, it’s easy to become less open to the advice and signals around you, and believe you should just con
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Effective Marketing Today Begins With A Conversation
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1358 days ago
As a long-time advisor to small businesses and startups, I still find many who think marketing is still primarily broadcasting your message to as many customers as possible, hitting them again and again, until it sticks. They don’t realize that customers today are looking for relationships, meaning
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Startup Professionals Musings: 6 Steps For Advancing New Venture Ideas Into Results
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1362 days ago
Many aspiring entrepreneurs I mentor can talk at length about their innovative ideas and passions, and ask lots of good questions, but never make much progress in building a real business. In my experience, building a business is much more about getting things done than having great ideas. The chal
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7 Strategies To Create Your Own Market And Win Bigger
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1363 days ago
New technology markets and paradigm shifts have traditionally been bad bets when seeking investors, since these were known to take decades to develop, and cost lots of money. For example, consider how many years it took for the market to move from radio to television, or fully accept personal compu
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Even the Best Startup Solutions Need Modern Marketing
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1365 days ago
As a long-time advisor to aspiring entrepreneurs, and a technology fan myself, I still meet dozens of techies with great solutions who assume they don’t need marketing to change the world. They subscribe to the myth that “if we build it, they will come.” In fact, with today’s information overload,
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8 Tips For Quantifying Traction In Your New Venture
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1370 days ago
What is the definition of traction for a business startup today? According to most investors I know, traction is some clear evidence that the “dogs are eating the dog food” – usually meaning that you have at least one customer paying full price for your solution. If your phone app or service is fre
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Startup Professionals Musings: 4 Key Questions To Size The Potential Of Your Startup
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1371 days ago
Every startup and every new business needs a unique selling proposition (USP) to get people’s attention these days, and make it stand out in the information overload we all see. Your concept has to be understood by customers and investors in 30 seconds or less, and everyone needs to immediately see
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