If you are looking for funding and customers for your new business, you need to identify your “unique selling proposition” (USP) right up front, in 30 seconds or less, to differentiate yourself in today’s information overload. That may sound obvious, but as a new venture investor, I rarely see it h
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These stories submitted by Martinzwilling will be featured BizSugar's homepage
5 Unique Elements Make A Winning Selling Proposition
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1358 days ago
10 Keys To Innovative Branding For A Great Solution
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1360 days ago
In today’s world of constant change and information overload via the Internet, content marketing and branding are often more important to success than product quality or technology. Contrary to a popular myth, word-of-mouth and viral marketing are not a substitute for more basic branding activities
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Startup Professionals Musings: 8 Keys To That First Investment From People You Know
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1361 days ago
Most entrepreneurs have learned that it’s almost always quicker and easier to get cash from someone you know, rather than angel investors or professional investors (VCs). In fact, most investors “require” that you already have some investment from friends and family before they will even step up to
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Startup Professionals Musings: 10 Reasons That New Ventures Are All About Execution
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1363 days ago
I’ve always said that startups are all about execution. Sometimes I encounter self-proclaimed entrepreneurs who have been “thinking” about a concept for many years, and haven’t started yet. Some of these may be visionaries, but none are real entrepreneurs - yet. Elon Musk has built several innovati
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Startup Professionals Musings: 8 Ways To Beat The Odds Of A Consultant For Startups
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1364 days ago
Let’s face it, consultants have a bad image. Businesses want experienced people who get their hands dirty, rather than experts who give presentations, make recommendations, and disappear. Even consultants don’t like their job, since they don’t often get to see results, and too much of their time is
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It Takes Courage In Business To Change The Status Quo
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1365 days ago
According to recent articles, more than half of the businesses that once appeared on the Fortune 500 list have disappeared in the last twenty years, and the rate of departure is increasing. I’m convinced this is happening because most companies don’t have the courage to keep up with the escalating
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10 Collaboration Myths No Entrepreneur Should Believe
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1367 days ago
If you listen primarily to the popular press, you could easily be convinced that all successful startup businesses are built by one smart person, such as Mark Zuckerberg at Facebook, or Jeff Bezos at Amazon. In reality, it takes a collaboration of many good people to build and run a business, even
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How To Boost Your Selling Skills And Win In Business
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1372 days ago
Most of you who start new ventures don’t think of yourselves as sales experts. In fact, you may feel on the opposite end of the spectrum, more focused on delivering the perfect solution and managing the finances to grow the business. Yet in today’s competitive and rapidly changing world, top notch
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Startup Professionals Musings: 8 Essentials For Being Unstoppable In Your Business
Posted by martinzwilling under StartupsFrom https://blog.startupprofessionals.com 1373 days ago
We all know at least one entrepreneur who always gets things done, and appears unstoppable in his quest. All of you probably know many others who talk incessantly about their great ideas, but never seem to even get started, or they give up at the first obstacle. What are the attributes that make an
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How To Take Your Business Idea From Dream To Reality
Posted by martinzwilling under StartupsFrom https://www.linkedin.com 1374 days ago
In my role as a new business advisor and occasional investor, I hear lots of people talking about their dreams of “someday” starting and running a new venture. They can talk with passion about their innovative new idea, and ask lots of questions, but never seem to really get started. The challenge
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